Under the terms of the contract, CEVA will provide Liu-Jo with solutions for online sales, such as packaging, gift packaging and the management of Liu-Jo returned apparel, bags, shoes and accessories at CEVA’s warehouse located in Cortemaggiore, near Piacenza.
CEVA will also provide highly customized value-added services, such as the personalization of products on an individual consumer basis. CEVA will also manage transport activities across Europe.
CEVA boasts a solid and deep experience in the fashion market and delivering e-commerce supply chain solutions, handling both flat and hanging garments, accessories and shoes for many leading fashion brands, as well as the transport of different kinds of products purchased online, offering full visibility of all orders.
CEVA has also established competence in reverse logistics management and provides efficient and integrated solutions that deliver progressive cost optimization and constant visibility of all goods within the supply chain, including returns.
Andrea Cappi, E-commerce Director of Liu-Jo, said: “We chose CEVA to manage our product, packaging, gift packaging, distribution and reverse logistics because we know we can count on them as a strategic partner who will offer us excellent and impeccable solutions.
"The know how that CEVA has gained at the international level, along with several partnerships sealed with other important e-commerce customers, will be key to support our business objectives, not only in Italy, but also abroad. Our company and CEVA share the same focus on innovation and search for quality, which are fundamental in order to gain competitive advantage.”
Giuseppe Chiellino, MD of CEVA in Italy, said: “Italy now has more than 12 million active online shoppers, so there is a huge demand for expert logistics providers. Our knowledge of the fashion sector, our e-commerce experience and our commitment to Operations Excellence give us a competitive edge within our industry.
"A distinctive element of this contract is the integrated collaboration with Liu-Jo’s marketing department, where we provide customized service to the end consumer. This helps Liu Jo gain a critical advantage in its market. CEVA strives to guarantee the best lead times and offer the right flexibility to support customers in their e-commerce activities.”
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