The new Allen Solly store is the first step which marks its foray into the North East market. Spread over 1,400 sq ft, the new Allen Solly store is located on GS Road, and amplifies the importance of Guwahati as a market within the brand’s distribution strategy.

The Guwahati store reflects Allen Solly’s Premium and International lifestyle image that it has created for itself over the years. Allen Solly promises to redefine the young Guwahati consumer’s wardrobe with its acclaimed Friday Dressing. It has something to cater to all fashion conscious men and women consumers wanting to dress stylishly and looked up to.

“Guwahati is a growing fashion and lifestyle city with fashionable and enthusiastic shoppers,” said Mr Sooraj Bhat, Brand Head, Allen Solly. “Hence, it is very crucial for Allen Solly to have a strong brand presence.

"Our consumer segmentation analysis reveals some exciting stats that work for our brand and we are happy to offer fashion to the youth here. North East is a market which we are going to penetrate aggressively.”

Allen Solly