Home / Knowledge / News / Apparel/Garments / India's Gitanjali Group takes its apparel expansion ahead
India's Gitanjali Group takes its apparel expansion ahead
23
Apr '13
Pursuant to extension of its well-known brands, Gitanjali Group, an Indian retailer of branded jewellery, which has recently entered into the apparel space, intends to set up around 200-300 sales points pan India by end of this year.
 
Aiming to expand the product line, business and product offerings, the company found nothing better than apparels and accessories to compliment a jewellery line, Gitanjali Group CMD Mehul Choksi told PTI, Economic Times reported.
 
However, he said the Group is planning apparel brands only for its popular jewellery lines. 
 
After launching apparels under its Diya, Gili and Maya brands, last year, this year the Group intends to launch apparels under its Asmi and Viola brands. Also, it intends to soon enter into men’s apparel space and launch an apparel line under Revv, a jewellery brand targeting youth, he said.
 
The Group intends to raise about Rs. 200-300 million through internal accruals for spending on marketing and promotion of these apparel brands.
 
Planning to launch some 200-300 sales points including franchise outlets, multi-brand stores and online sales portals, the company is even targeting Tier II and Tier III cities alongside metros and Tier I cities, Mr. Choksi said.
 
For online sales, he said the company has already tied up with online sales portals like Jabong, Flipkart and Myntra.
 
Production of these apparel lines would mainly be undertaken at the company’s Jaipur-based manufacturing unit, but the company would also procure some of its requirements from independent vendors, Mr. Choksi said.
 
Answering a query on overseas expansion, he said having ventured into this space just around eight months back, they first intend to establish a foothold in the domestic market. However, he said the company is planning to soon launch its apparel brands overseas, starting with the Middle East. The Group plans to launch it apparel brands in Dubai within next two months, he added.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search