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Speedo USA partners Zumba for new swimwear line
24
Apr '13
SPEEDO USA, a division of PVH Corp. and Zumba Fitness, the largest dance-fitness company in the world with a following of millions, announced a new, multi-year agreement that will see SPEEDO USA serve as the “Exclusive Swimwear Licensee of Zumba Fitness” and launch the Aqua Zumba by Speedo Collection in North America.

The collection will consist of a full range of innovative, versatile swimsuits, aquatic footwear and fitness accessories designed to support and enhance the Aqua Zumba class experience.

Known as the Zumba “pool party,” Aqua Zumba integrates the contagious Zumba formula and philosophy with well-established aqua fitness and resistance disciplines, blending the two to create a safe, challenging, dynamic water-based workout that’s cardio-conditioning, body toning and completely exhilarating.

"As the world’s leading swimwear brand with a vision to inspire aquatic confidence, Speedo products are designed to support an active lifestyle in and around the water. The new Aqua Zumba by Speedo Collection, the cornerstone of this exciting new partnership between the two companies, will represent a true blending of Speedo’s performance heritage and swim fitness know-how with Zumba’s own expressive, colorful style.

The exclusive Aqua Zumba by Speedo Collection will include more than 20 unique pieces, from swimwear to aquatic accessories, footwear and bags, and will feature high performance materials in bright colors, different silhouettes and signature styling – including laser cut-outs and fringe – that have become synonymous with the self-expressive look and feel of the Zumba brand.

“The fitness swimmer is at the heart of the Speedo brand and this partnership with Zumba Fitness is a very exciting way for us to engage the Aqua Zumba community in authentically Speedo manner,” said Jim Gerson, President of SPEEDO USA. “We are putting 85 years of swimwear expertise into a collection that supports and celebrates the Aqua Zumba enthusiast, but translates to the general swim fitness consumer as well.”

“The Zumba / Speedo USA collaboration unites the bright, bold energy of Zumba apparel with the quality and performance that Speedo brings to the world of swim,” said Brian Ruskin, Chief Apparel Officer for Zumba Fitness. “The various pieces will showcase Zumba’s creativity and Speedo’s technical designs, and they have been developed for consumers to blend fun and fashion in the ‘functional’ active swimwear world. This collection will have something for everyone!”

The exclusive collection is designed to coordinate and blend completely with the mainline Zumba wear collections and will launch at the 2013 Zumba Instructor Convention in Orlando this August.

PVH Corp

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