The uniform is a head-to-toe integrated system of dress with an aggressive, modern design that honors the team’s military fan base and positions the team for the future.
The design renaissance, developed by the Jacksonville Jaguars, the NFL and Nike, centers around the concept of the American dream and realizing success through hard work, ingenuity and leadership – ideals that Jaguars Owner Shahid Khan is working to instill throughout the entire organization.
Like Nike co-founder Bill Bowerman, Khan embodies a pioneering innovative spirit while staying true to his humble beginnings. Nike always starts by listening to the voice of the athlete, as did Khan and the Jaguars organization through their design approach in partnership with the NFL.
The new black uniform features teal and gold accents, making a bold statement from top to bottom. Black represents the true characteristics of a jaguar – a feared predator who hunts with stealth precision. Jaguar claw marks across the shoulders, around the neckline and within the stripe pattern on the pant are placed in an aggressive forward-facing position.
The Jaguars proudly salute their hard-working military fan base with a patch placed on the front of the jersey directly over the heart. The patch features a forward-facing Jaguar head as well as the new JAGS wordmark.
"These uniforms balance our tradition with the future,” said Jaguars Owner Shahid Khan. “The military-style badge on the front of the jersey speaks directly to the strong relationship we have with our hometown of Jacksonville.
"These new uniforms leave no doubt about our brand essence of being proud, bold and committed. I believe our new look will energize and inspire both our players and fans. It’s clearly a new era for the Jacksonville Jaguars."
The new helmet features a unique fade from gold to a matte black finish in the front – another symbolic forward-facing characteristic of the uniform. The team’s logo, a bold Jaguar head, provides a strong anchor for the jersey, pant, helmet and glove.
“Our new all-black uniforms are sharp, fast and aggressive,” said Jaguars linebacker Paul Posluszny. “When you put on your uniform, your entire mentality changes. You’re representing your family, your team and your fans. Putting on the uniform makes you want to give it everything you have on Sunday.”
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