Home / Knowledge / News / Apparel/Garments / BBL inks five year apparel deal with Splading
BBL inks five year apparel deal with Splading
24
Apr '13
With the BBL Play Off Final due to take place in front of a sellout crowd at Wembley Arena this Sunday, the British Basketball League is delighted to announce that Spalding have signed a deal to be the official apparel provider to the BBL for the next five years.

This exciting long-term commitment will begin at the start of the 2013-14 seasons when, all BBL clubs will play in Spalding apparel.

BBL Chairman Paul Blake underlined the significance of the arrangement by explaining,

"This kind of extensive deal with an established company like Spalding is just the latest in a long line of exciting developments for BBL and one more reason to be satisfied that we continue to move in the right direction - and with real purpose.

"With like for like ticket sales across the league now up by around 20% on last season and set against the backdrop of that fantastic turnout of 7,500 at the BBL Cup Final a couple of months ago, it perpetuates the momentum we now have behind us and continues the upward trend of sustainable growth as a league."

He added, "Having all of our member clubs playing in Spalding apparel will re-enforce that professional edge and visually exude the uniformity and collective desire of the clubs and the league to continue developing and enhancing our product for fans."

Meanwhile BBL Commercial Director, David Leyden Dunbar, was also quick to point out the benefits of the deal and how important it was to be working with a company who has such a distinguished tradition and reputation.

He said, "For over 130 years, Spalding has been a leader in innovation and quality, a brand synonymous with basketball.

"We are thrilled to be entering into this long term partnership with a global brand who have clearly demonstrated their commitment to the league and share our plans for the future.

"Since taking up the post during October of last year, my intention has always been to significantly alter the commercial landscape of the BBL and I'm pleased to confirm that our new partnership with Spalding is just the first in a series of announcements that we'll be making as momentum builds towards the start of the new season in September."

Paul Sherratt is Spalding Country Manager for UK & Ireland and was just as pleased with the deal and added, "We are delighted in announcing another step towards increased brand penetration within the UK basketball marketplace for Spalding and for the BBL to join our extensive roster of leagues and teams around Europe wearing our apparel".

The deal will also give all BBL clubs an opportunity to offer high quality replica apparel to their supporters.

British Basketball League

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search