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Companies vie for greater share in Chinese apparel market
Apr '13
Global brands are entering into a tough competition to get a greater share of the growing Chinese apparel market.
According to a recent estimate by a US-based firm, the demand for apparels in China is likely to get a boost in the coming years, due to the growing middle class with a rising spending power.
It is estimated that China’s total garment sales would nearly double by 2015, from 2011 levels.
The growing middle class has also led to a greater demand for apparels with certain degree of uniqueness, rather than designer clothes. This has created a new playing ground for several brands to grow in China.
To capture a share of this market, recently German sportswear manufacturer Adidas has increased the range of its fashion garments offered in China.
Similarly, US clothing retailer GAP Inc. has unveiled its plans to open 35 new stores across China. The company is also considering opening stores of Banana Republic and Old Navy brands, which are operated directly by the company.

Fibre2fashion News Desk - China

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