Home / Knowledge / News / Apparel/Garments / Virtusize launches 'Fit Visualiser' at retail giant ASOS
Virtusize launches 'Fit Visualiser' at retail giant ASOS
30
Apr '13
ASOS and Virtusize (the virtual fitting solution) announce the UK launch of ‘Fit Visualiser’ after an extensive six month trial.

Starting, shoppers can tell if an item of clothing fits, before buying it online, by using the ‘Fit Visualiser’, which is initially available on more than 2000 of ASOS´ own brand products.

Virtusize has come up with a solution to the problem of communicating size and fit online. Virtusize allows customers to compare specific measurements of an item they are looking to buy with those of a similar item they already own. Displaying and overlaying silhouettes of both items then allows customers to easily compare sizes and choose the one that would fit them the best.

Virtusize has been proven to decrease fit-related returns for online retailers – in some cases by up to 50%. Over 23 popular online retailers in Scandinavia, Germany and Austria, including Nelly.com, Stylebop.com and WeSC, currently benefit from Virtusize.

Hayley Martin, product manager at ASOS says: “We put our customers’ shopping experience at the heart of our business, we spent a lot of time over the past 12 months finding out what our customers really wanted out of a size and fit solution which led us to launch a trial with Virtusize.

“Customer response to the solution was overwhelmingly positive, resulting in us fully launching with the tool earlier this month. We plan to roll out further across our product range and look forward to working closely with Virtusize to continue to develop and improve the experience for our customers.”

Peder Stubert, Co-Founder at Virtusize, says: “We are excited about launching in Europe’s largest e-commerce market and are thrilled to be working with such a forward thinking company as ASOS.

“Many Virtual Fitting companies have tried and failed in this area because their solutions have been too costly or inaccurate. Our positive results from the ASOS trial signal that there is a bright future ahead for our 2D garment comparison method.”

Virtusize

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search