Home / Knowledge / News / Apparel/Garments / UVIQ Convertible provides UV protection in endless styles
UVIQ Convertible provides UV protection in endless styles
May '13
Manhattan Beach, CA mom and entrepreneur Mari Kupiec has finally created a stylish answer to summer’s endless battle for sun protection. UVIQ and on Facebook under UVIQ stands for “Ultraviolet Intelligence” (sun + smart) and was developed to provide the highest sun protection possible in a garment.

The UVIQ UV Convertible is one piece that allows for endless styles-worn more than 8 ways (poncho, dress, skirt, cape, vest, halter, scarf and so many more) and provides continuous UPF 50+ protection wet, dry and after washing.

The UV Convertible is a super-chic garment that can be tossed in a bag and taken anywhere. Only 4 oz, and while it is sheer enough to see the sun through, it blocks almost 98% of the sun's damaging rays. It’s a no brainer piece that can be added to any daily style as normal scarf or used with any of the 10 nickel-finish snaps to adjust the UV Convertible in multiple ways, all the while obtaining maximum protection from the sun.

What you choose to cover is up to the individual: snap up the sides and a sassy off-the-shoulder poncho looks equally chic paired with a swimsuit or over street clothes. One snap across the front makes the quickest and coolest (yes, it wicks moisture, too) poolside cover-up ever made.

Kupiec, diagnosed with Lupus SLE, an auto-immune disease that brought her crushing flare-ups from sun exposure, refused to give up enjoying outdoor activities with her kids because of her sensitivity.

Her entire lifestyle revolves around being outdoors in the beautiful California weather. It was easy for her to find sun protection in exercise clothes, but impossible to find coverage in fashionable “street clothes”. And with the exception of the traditional rash-guard, none of the department stores, local boutiques or chain stores carried a single ‘cover-up’ with ultra-violet protection.

“Most fashionable and knowledgeable women wear sun protection everyday, they just never knew it could be part of the way they dress until UVIQ came along,” explained Kupiec, founder.

Over the course of five years, Kupiec curated a collection of ‘best of’ fashion staples from her closet that inspired the UVIQ wish list “if only” she could put sun protection in them. Finding the perfect UPF 50+ fabric to convert these fashions to excellent sun protection without sacrificing a fashionable look and feel was the final ingredient needed to perfect the UVIQ recipe. Created for multi-generations, moms, daughters and grandmothers have all been seen wearing UVIQ the way that fits their individual style the best.

UVIQ is made with eco-friendly fabric imported from Italy and is milled by the 1st textile company in warp knit fabrics to obtain the EDP (Environmental Product Declaration). Having an EPD certification, it safeguards the environment and saves resources in the making of the fabric all while reducing its carbon footprint.


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search