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Nike promotes Michael Spillane as GM of Greater China
02
May '13
NIKE, Inc. announced that Michael Spillane, currently a Vice President at the company, will become the Vice President & GM of Nike’s Greater China geography effective June 1st. 

Spillane was most recently the CEO and President of Umbro which Nike divested of last year. Spillane replaces Craig Cheek who will move to a global role as Vice President & GM of Nike’s Young Athletes where he will oversee strategy and drive growth supporting the company’s key categories around the world.

“We are very pleased that Michael, a seasoned industry veteran, will lead us forward in China. His strong leadership, brand expertise and global experience will be instrumental in driving continued growth for Nike in this very important geography,” said Gary DeStefano, President of Global Operations.

Spillane brings more than 25 years of management experience in the apparel and textile industries to the role. He joined Converse in 2007 as President of North America Footwear before transitioning after one year to lead the growth strategy in Converse Apparel as President, North America and Global Product. 

He was then promoted to CEO of Converse in October of 2009 where he successfully led that brand for more than two years and grew the business. In 2011, Spillane became the CEO of Umbro where he oversaw the successful divestiture and transition of Umbro to Iconix earlier this year. Previous to Nike, Spillane held CEO positions at Polartec and Malden Mills as well as senior positions at Tommy Hilfiger and Jockey. He will report to DeStefano.

Cheek, who joined Nike in 1990, has held various leadership roles during his 23 years with the company. More recently, he led US Footwear, was promoted to Vice President and General Manager of Nike North America geography, and then moved to China to lead the Greater China geography. Cheek will report to Trevor Edwards, Executive Vice President Global Brand & Category Management.

About NIKE, Inc.

NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.

Nike

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