Home / Knowledge / News / Apparel/Garments / Indian mobile shoppers prefer to buy apparels: Survey
Indian mobile shoppers prefer to buy apparels: Survey
03
May '13
With 137 million Internet users in India coupled with increasing mobile Internet penetration, retail segment of the country is witnessing a rapid change in the method of shopping from the traditional brick and mortar stores to buying through Internet and mobile devices. 
 
The eBay India Summer Mobile Commerce Survey states that apparels are among the top items bought by the mobile shoppers in the country.
 
According to the survey report, 43 percent of the mobile shoppers would prefer to purchase cotton apparels during this summer.
 
White turns out to be the most preferred color for this summer for 56 percent of the mobile shoppers, followed by blue with 50 percent, green 22 percent, black 20 percent and cream 20 percent.
 
Speaking to fibre2fashion, e-commerce evangelist of eBay India, Ms. Deepa Thomas said, “We believe that the next 100 million mobile users will probably have their first Internet experience through their mobile phones.”
 
“The shoppers will reach for their cell phones before they reach for their wallets to ensure they have checked online for the best selection and great deals,” she adds.
 
Mr. Mukesh Bansal, CEO and co-founder of Myntra, says, "With rapidly increasing mobile Internet penetration and growing acceptance of smart phones and large screen phablets, m-commerce will be big in the coming year in the e-commerce space, specifically, the US$ 50 billion fashion and lifestyle segment. 
 
“The online retailers will look at developing & leveraging this medium and in the next couple of years, we expect about 10-15 percent of all online transactions to be generated via mobile smart phones," he adds.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search