Home / Knowledge / News / Apparel/Garments / Indian mobile shoppers prefer to buy apparels: Survey
Indian mobile shoppers prefer to buy apparels: Survey
03
May '13
With 137 million Internet users in India coupled with increasing mobile Internet penetration, retail segment of the country is witnessing a rapid change in the method of shopping from the traditional brick and mortar stores to buying through Internet and mobile devices. 
 
The eBay India Summer Mobile Commerce Survey states that apparels are among the top items bought by the mobile shoppers in the country.
 
According to the survey report, 43 percent of the mobile shoppers would prefer to purchase cotton apparels during this summer.
 
White turns out to be the most preferred color for this summer for 56 percent of the mobile shoppers, followed by blue with 50 percent, green 22 percent, black 20 percent and cream 20 percent.
 
Speaking to fibre2fashion, e-commerce evangelist of eBay India, Ms. Deepa Thomas said, “We believe that the next 100 million mobile users will probably have their first Internet experience through their mobile phones.”
 
“The shoppers will reach for their cell phones before they reach for their wallets to ensure they have checked online for the best selection and great deals,” she adds.
 
Mr. Mukesh Bansal, CEO and co-founder of Myntra, says, "With rapidly increasing mobile Internet penetration and growing acceptance of smart phones and large screen phablets, m-commerce will be big in the coming year in the e-commerce space, specifically, the US$ 50 billion fashion and lifestyle segment. 
 
“The online retailers will look at developing & leveraging this medium and in the next couple of years, we expect about 10-15 percent of all online transactions to be generated via mobile smart phones," he adds.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search