Home / Knowledge / News / Apparel/Garments / Jennyfer optimises fashion fit with Alvanon
Jennyfer optimises fashion fit with Alvanon
07
May '13
Just over 12 months ago, the ready-to-wear brand Jennyfer appealed to the apparel size and morphology expert, Alvanon, to review its size strategy in a bid to create garments more adapted to the specific morphologies of the brand’s clientele. Jennyfer has now launched its first collection based on the new body shape data created by Alvanon.

The new body shape and size measures used by Jennyfer to design its new collection were the result of a detailed study using Alvanon’s data base of over 300,000 three dimensional body scans of real consumers. Analysis of the results revealed that Jennyfer, like many other brands, had tended to idealize the silhouette of its clients. Alvanon identified the real body shape of Jennyfer’s target customer demographic and then developed a series of technical fit mannequins whose sizes and postures where more representative of the brand’s target clientele.

"We wanted to ensure that the body measures we use are the most representative of our clients and adapt them if necessary,” explained Jean-Marc Willer, general director of Jennyfer’s product and supply chain. “In addition, our measurement scales and grading had to be updated, as human morphologies have evolved over the last ten years. That is why we decided to work with Alvanon.”

Jennyfer has established a monitoring and control methodology of its new fit by deploying AlvaForm fit mannequins throughout its supply chain, factories, headquarters and sourcing offices in Asia. The aim is to develop products more quickly and efficiently. "We now have a control of fit across the planning and development process, which allows us to reduce the total number of physical prototypes” said Jean-Marc Willer.

The brand expects its new fit strategy to have a significant impact in-store and especially within its online business. Jennyfer is seeking to provide full fit satisfaction for its customers and is working in parallel to restructure its collections to offer products with consistent sizing from one collection to another and so building customer loyalty. Garments made with the new fit and size measures are gradually being sold across Jennyfer’s retail network, which in addition to its e-commerce website, includes more than 430 stores in 25 countries, including 280 in France.

Since its creation in 2001 the Alvanon group, which has offices in Europe, the USA and Asia, has acquired expert knowledge of human body shapes and sizes all around the world. Numerous brands have used its body shape consultancy and technical fit mannequins, AlvaForms, including H&M, Gap and Ralph Lauren.

Alvanon


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search