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Myntra incorporates product exchange feature on portal
May '13
In its ongoing effort to transform the online shopping experience for Indian shoppers, Myntra.com announced the launch of its product ‘exchange’ feature on the website, making it the first Indian fashion and lifestyle e-commerce portal to have introduced this facility.

Through this feature, shoppers will have an option to exchange an existing product for a different size, without having to first return and then re-order the product. This add-on feature will benefit shoppers who are not satisfied with the size and prefer faster product exchanges, hence assuring quick delivery turnarounds and hassle free replacement of products.

According to industry reports, close to 70% of all product returns in the apparel and footwear category in e-commerce are due to size and fitment issues. This new exchange feature will offer a lasting and unique experience, thereby increasing customer loyalty and satisfaction.

This facility is available to all Myntra’s consumers across top 15 cities in India. The validity period for product exchange is 30 days from the day of purchase.

About Myntra.com:

Myntra.com is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra.com has partnered with over 500 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Arrow, Biba, FabIndia, Timberland, CAT, US Polo and the likes to offer a wide range in latest branded fashion and lifestyle wear. With the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day return policy, Myntra.com is today the preferred shopping destination in India.


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