Industry leaders from across the leading brands like Anuj Puri, Chairman & Country Head, India, JLL. Kishore Bhatija, CEO, Inorbit Malls, Sanjay Coutinho, CEO, Baskin Robbins, Pramod Arora, Group President, PVR, I S Narula, President, WAVE Infratech, Ajay Chandra, MD, Unitech, Cyrus Engineer, Tata Realty and Infrastructure, Mukesh Kumar, Infiniti Malls and many more noted personalities from the industry were present at the event.

A special session on 'Outlet Malls' was presented by Vikram Bakshi, JV Partner and Managing Director, McDonald's India where he discussed the opportunities and challenges of the industry. Sunil Biyani, Director, Future Group, Abhishek Bansal, ED, Pacific Malls, Abhishek Ganguly, Director - Sales and Marketing, Puma and Shailesh Chaturvedi, CEO, Tommy Hilfiger were also a part of this important session amongst other industry leaders.

The concluding part of the first day of this incredible platform, and the most glamorous addition to the event was the IMAGES SHOPPING CENTRE AWARDS, a gala evening of celebrating the finest achievements of the most admired shopping centres, the people behind them, and the personalities who have made the industry what it is today.

Snapshot of the sessions for Day-2 of ISCF'13
- Mater Class - Building a market strategy for your mall that really works
- Success mantras for a world-class destination mall of happiness
- How to bring the high-street retailers into the malls
- ISCF Grand Finale: Retailers Voice: Shopping Centre Developers hear from their customers
- ISCF Chairman's concluding remarks by Arjun Sharma, Chairman, ISCF'13 and Director, Select CITYWALK

Kick starting the second day was Michelle Buxton, group managing director, Toolbox Marketing, UK with a Master Class on - Building a Marketing Strategy for your Mall that Really Works.

Buxton shared insights on gauging shopper behavior and engaging them via means of various inline media to ensure their stickiness to the mall / shopping centre. The maiden session for Day 2 at ISCF 2013 had industry heroes come together to discuss and share the Success Mantras for a World-Class Destination.

Making his closing remarks, Arjun Sharma said; "As I mentioned earlier, my primary background rests with the tourism industry and retail I have only seen it through the eyes of a consumer and perhaps that is what makes me passionate about retail.

:Yes, there is a concern related to the escalating land cost, escalating interest cost and the general slowdown of the economy coupled with political instability but if we as an industry work together and stop getting into petty things like -this is my customer and that is your customer; things shall be better.

"Another very important thing that comes to my mind and with which I would like to conclude is - we as an industry need to lobby more with the Government. The industry needs a collaborative approach to succeed and prosper."

India Shopping Centre Forum