Home / Knowledge / News / Apparel/Garments / Hangers with sensors assist Japanese apparel shoppers
Hangers with sensors assist Japanese apparel shoppers
May '13
courtesy: Japan Times
courtesy: Japan Times
These days, high-tech hangers with sensors are assisting the Japanese apparels buyers, profiting the retailers in the process.
The technologically advanced hangers are developed by a Japanese multifunctional online service company, TeamLab Inc. The hangers are installed in major shopping hubs of Tokyo, including Shibuya, Shinjuku, Osaka and Ikebukuro.
Success of the assisting-hangers is marked by a doubling of sales, especially among the young shoppers of Japan, from the time they were introduced in September 2011, according to a Japan Times report. 
The sensors installed in the “interactive hangers” are activated upon picking up a clothing item. A signal is sent to the server computer which showcases a video on a nearby screen suggesting recommended combinations and tips to the customer.
The high-end hanger is introduced by apparel makers who are interested in modifying the method of shopping and to make the visit to stores exciting, according to the Japanese firm.
TeamLab says if the shopping experience is fun, it should ultimately increase sales and that the company aims at raising the level of excitement in the customers.
After the positive response for the product, many brand stores in Japan are planning to install the visual hangers to increase their sales.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search