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Hangers with sensors assist Japanese apparel shoppers
May '13
courtesy: Japan Times
courtesy: Japan Times
These days, high-tech hangers with sensors are assisting the Japanese apparels buyers, profiting the retailers in the process.
The technologically advanced hangers are developed by a Japanese multifunctional online service company, TeamLab Inc. The hangers are installed in major shopping hubs of Tokyo, including Shibuya, Shinjuku, Osaka and Ikebukuro.
Success of the assisting-hangers is marked by a doubling of sales, especially among the young shoppers of Japan, from the time they were introduced in September 2011, according to a Japan Times report. 
The sensors installed in the “interactive hangers” are activated upon picking up a clothing item. A signal is sent to the server computer which showcases a video on a nearby screen suggesting recommended combinations and tips to the customer.
The high-end hanger is introduced by apparel makers who are interested in modifying the method of shopping and to make the visit to stores exciting, according to the Japanese firm.
TeamLab says if the shopping experience is fun, it should ultimately increase sales and that the company aims at raising the level of excitement in the customers.
After the positive response for the product, many brand stores in Japan are planning to install the visual hangers to increase their sales.

Fibre2fashion News Desk - India

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