Home / Knowledge / News / Apparel/Garments / Hangers with sensors assist Japanese apparel shoppers
Hangers with sensors assist Japanese apparel shoppers
May '13
courtesy: Japan Times
courtesy: Japan Times
These days, high-tech hangers with sensors are assisting the Japanese apparels buyers, profiting the retailers in the process.
The technologically advanced hangers are developed by a Japanese multifunctional online service company, TeamLab Inc. The hangers are installed in major shopping hubs of Tokyo, including Shibuya, Shinjuku, Osaka and Ikebukuro.
Success of the assisting-hangers is marked by a doubling of sales, especially among the young shoppers of Japan, from the time they were introduced in September 2011, according to a Japan Times report. 
The sensors installed in the “interactive hangers” are activated upon picking up a clothing item. A signal is sent to the server computer which showcases a video on a nearby screen suggesting recommended combinations and tips to the customer.
The high-end hanger is introduced by apparel makers who are interested in modifying the method of shopping and to make the visit to stores exciting, according to the Japanese firm.
TeamLab says if the shopping experience is fun, it should ultimately increase sales and that the company aims at raising the level of excitement in the customers.
After the positive response for the product, many brand stores in Japan are planning to install the visual hangers to increase their sales.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Oct 2016

Arvind to dilute 10% stake in brand business arm

Arvind Limited, one of India’s largest integrated textile and apparel ...

Courtesy: Commonwealth Bank of Australia

Textiles | On 25th Oct 2016

World’s first cotton shipment using Skuchain’s Brackets

The world’s first trade transaction involving shipment of cotton...

Textiles | On 25th Oct 2016

Cotton yield to increase to 568.29 kg/ha in 2016-17: CAB

At its first meeting for the cotton season 2016-17, the Cotton...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search