Home / Knowledge / News / Apparel/Garments / Hangers with sensors assist Japanese apparel shoppers
Hangers with sensors assist Japanese apparel shoppers
13
May '13
courtesy: Japan Times
courtesy: Japan Times
These days, high-tech hangers with sensors are assisting the Japanese apparels buyers, profiting the retailers in the process.
 
The technologically advanced hangers are developed by a Japanese multifunctional online service company, TeamLab Inc. The hangers are installed in major shopping hubs of Tokyo, including Shibuya, Shinjuku, Osaka and Ikebukuro.
 
Success of the assisting-hangers is marked by a doubling of sales, especially among the young shoppers of Japan, from the time they were introduced in September 2011, according to a Japan Times report. 
 
The sensors installed in the “interactive hangers” are activated upon picking up a clothing item. A signal is sent to the server computer which showcases a video on a nearby screen suggesting recommended combinations and tips to the customer.
 
The high-end hanger is introduced by apparel makers who are interested in modifying the method of shopping and to make the visit to stores exciting, according to the Japanese firm.
 
TeamLab says if the shopping experience is fun, it should ultimately increase sales and that the company aims at raising the level of excitement in the customers.
 
After the positive response for the product, many brand stores in Japan are planning to install the visual hangers to increase their sales.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jul 2017

Gartex all set to feature garment, textile solutions

Complete value chain of garment and textile manufacturing solutions...

Courtesy: Abercrombie & Fitch

Apparel/Garments | On 23rd Jul 2017

Abercrombie & Fitch launches products on Alibaba Tmall

Abercrombie & Fitch has announced the launch of Abercrombie & Fitch...

Apparel/Garments | On 23rd Jul 2017

NRF urges Congress to reject border adjustment tax

The National Retail Federation has urged Congress to reject a...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X