Home / Knowledge / News / Apparel/Garments / Franchise India to help Chhabra 555 expand in nine cities
Franchise India to help Chhabra 555 expand in nine cities
16
May '13
Franchise India - Asia’s largest integrated franchise solution company is all set to extend its hand towards fructifying the aggressive expansion plan of Chhabra 555 in nine cities of India i.e. Mumbai, Pune, Nasik, Indore, Nagpur, Raipur, Jamshedpur, Patna and Darbhanga. The strategy for expanding in these specific cities is that there is a lot of demand for ethnic wear in these cities.

Chhabra intends to fulfill this demand by providing quality designer ethnic wear and is the most preferred apparel company providing an unparalleled range of Sarees, Suits, Lehangas, Lachas and Bridal wear for gen-next brides, mothers, daughters as well as grannies. Retail giants are also tapping the markets in tier-II & tier-III cities by expanding their footprints to these locations.

The recent research says, women’s ethnic market will post impressive double-digit CAGR growth during 2012-2015, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Chhabra 555 is a fifty-five year old brand capping the latest in ethnic Indian fashion supported by a select team of designers who put all their creativity and innovation to translate individual lifestyles into the respective product lines. 

They started off from a small saree shop in Chandni Chowk and have now emerged as a convincing brand of an enviable chain of high-end ethnic fashion retail outlets. Their presence can be felt over NCR and other outstation locations with more than 60 stores spread across the country. They are now ready with aggressive expansion plans to go beyond their current countable retail outlets.

With a strong distribution network, established supplier base and effective accounting mechanisms, Chhabra 555 aims to achieve 10% market share in key markets by 2015. Also, in their portrayal as a mass player in their branding, they depict a fascinating tale of contemporary style, uniqueness and variety.

Sonya Chowdhry Grover, Director, Franchise India Brands Ltd. elaborated, “Franchise India helps brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and Chhabra 555 share the common vision of employing rural India to utilise their skills in providing high quality fashionable garments reflecting a perfect blend of ethnicity and tradition at the most affordable prices. Also, we aim to significantly raise the company’s market share in the coming future".

Jagdeep Chhabra, MD, Chhabra 555, said, “Chhabra 555 has gradually emerged as the most preferred destination for Indian women who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one the next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Chhabra 555 store.

"Franchising has enabled us to partner with capable entrepreneurs who respect the brand as well as have in-depth knowledge of the local market and their demands. To further our presence in the retail sector, we are seeking more support from Franchise India to provide us with suitable expansion solutions.”

Franchise India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search