Home / Knowledge / News / Apparel/Garments / Franchise India to help Chhabra 555 expand in nine cities
Franchise India to help Chhabra 555 expand in nine cities
16
May '13
Franchise India - Asia’s largest integrated franchise solution company is all set to extend its hand towards fructifying the aggressive expansion plan of Chhabra 555 in nine cities of India i.e. Mumbai, Pune, Nasik, Indore, Nagpur, Raipur, Jamshedpur, Patna and Darbhanga. The strategy for expanding in these specific cities is that there is a lot of demand for ethnic wear in these cities.

Chhabra intends to fulfill this demand by providing quality designer ethnic wear and is the most preferred apparel company providing an unparalleled range of Sarees, Suits, Lehangas, Lachas and Bridal wear for gen-next brides, mothers, daughters as well as grannies. Retail giants are also tapping the markets in tier-II & tier-III cities by expanding their footprints to these locations.

The recent research says, women’s ethnic market will post impressive double-digit CAGR growth during 2012-2015, the current market of sarees and ethnic wear stands at Rs 31,000 crore and is projected to grow at 10 per cent to reach Rs 45,000 crore in 2014. Chhabra 555 is a fifty-five year old brand capping the latest in ethnic Indian fashion supported by a select team of designers who put all their creativity and innovation to translate individual lifestyles into the respective product lines. 

They started off from a small saree shop in Chandni Chowk and have now emerged as a convincing brand of an enviable chain of high-end ethnic fashion retail outlets. Their presence can be felt over NCR and other outstation locations with more than 60 stores spread across the country. They are now ready with aggressive expansion plans to go beyond their current countable retail outlets.

With a strong distribution network, established supplier base and effective accounting mechanisms, Chhabra 555 aims to achieve 10% market share in key markets by 2015. Also, in their portrayal as a mass player in their branding, they depict a fascinating tale of contemporary style, uniqueness and variety.

Sonya Chowdhry Grover, Director, Franchise India Brands Ltd. elaborated, “Franchise India helps brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and Chhabra 555 share the common vision of employing rural India to utilise their skills in providing high quality fashionable garments reflecting a perfect blend of ethnicity and tradition at the most affordable prices. Also, we aim to significantly raise the company’s market share in the coming future".

Jagdeep Chhabra, MD, Chhabra 555, said, “Chhabra 555 has gradually emerged as the most preferred destination for Indian women who are very particular about the uniqueness of their wardrobe. We know that these Indian women won’t buy a design that’s similar to the one the next lady is buying. Their wish list for variety and class has means as well as ends at no place other than a Chhabra 555 store.

"Franchising has enabled us to partner with capable entrepreneurs who respect the brand as well as have in-depth knowledge of the local market and their demands. To further our presence in the retail sector, we are seeking more support from Franchise India to provide us with suitable expansion solutions.”

Franchise India

Must ReadView All

Textiles | On 27th Feb 2017

Surat to get a mega textile park, centre of excellence

The textiles ministry is positively working on the proposals for a...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: Invista

Textiles | On 27th Feb 2017

Invista explores alternatives for apparel & textile trade

Invista, one of the world's largest integrated producers of chemical...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search