ERKE, a leading sports brand known world-wide for its quality products, has been recently launched in India. In the first phase of the planned pan-India launch, ERKE India has placed its sportswear at leading retailers in Delhi/NCR, Punjab and Rajasthan.
Established in 2000, ERKE specializes in manufacturing performance based sports shoes, apparel & accessories. In the last decade, ERKE has positioned it’s brand as one of the most famous sports brands, specially known for tennis shoes, apparel and equipment. With more than 8000 ERKE brand stores in more than 40 countries, ERKE aims to be one of the leading sportswear brands in the world.
Recent studies have shown that India`s sports exposure is growing in the international sports scenario. The number of youth coming out to achieve international recognition in sports is on an ever increasing trend. The requirement for high performance sportswear is an absolute must, if the youth are to make a mark and that’s exactly where ERKE is stepping in. Today’s youth demand value-for-money products, which is what ERKE offers namely, sports apparels and shoes of top notch technology and performance.
Erke’s theme is youthful and it draws inspiration from the morning sunshine. ERKE sportswear range features style, performance, comfort and endurance. The apparel and footwear are designed according to the latest international trends with technology beyond comparison.
“India is a high growth market and has very strong long term growth potential in Sportswear. ERKE provides a wide variety of sportswear, especially high performance shoes for running, cross-training and sports like tennis, badminton,” said National Sales Manager (NSM), Ankur Bhatnagar at ERKE India. He further added “Our ultimate objective is to position ERKE amongst the TOP 3 Sports brands in India.”
Customers have responded well to the product in Rajasthan. As a consumer market, which is dynamic and adaptive to anything new in terms of brands, technologies and products, the plan to launch the products first in Rajasthan has proved to be successful for the company.
Within the Year 2013-2014 the entire range of EKRE sportswear will be available in most of India’s cities.