Home / Knowledge / News / Apparel/Garments / Sportswear Brand ERKE launches products in India
Sportswear Brand ERKE launches products in India
18
May '13
ERKE, a leading sports brand known world-wide for its quality products, has been recently launched in India. In the first phase of the planned pan-India launch, ERKE India has placed its sportswear at leading retailers in Delhi/NCR, Punjab and Rajasthan.

Established in 2000, ERKE specializes in manufacturing performance based sports shoes, apparel & accessories. In the last decade, ERKE has positioned it’s brand as one of the most famous sports brands, specially known for tennis shoes, apparel and equipment. With more than 8000 ERKE brand stores in more than 40 countries, ERKE aims to be one of the leading sportswear brands in the world.

Recent studies have shown that India`s sports exposure is growing in the international sports scenario. The number of youth coming out to achieve international recognition in sports is on an ever increasing trend. The requirement for high performance sportswear is an absolute must, if the youth are to make a mark and that’s exactly where ERKE is stepping in. Today’s youth demand value-for-money products, which is what ERKE offers namely, sports apparels and shoes of top notch technology and performance.

Erke’s theme is youthful and it draws inspiration from the morning sunshine. ERKE sportswear range features style, performance, comfort and endurance. The apparel and footwear are designed according to the latest international trends with technology beyond comparison.

“India is a high growth market and has very strong long term growth potential in Sportswear. ERKE provides a wide variety of sportswear, especially high performance shoes for running, cross-training and sports like tennis, badminton,” said National Sales Manager (NSM), Ankur Bhatnagar at ERKE India. He further added “Our ultimate objective is to position ERKE amongst the TOP 3 Sports brands in India.”

Customers have responded well to the product in Rajasthan. As a consumer market, which is dynamic and adaptive to anything new in terms of brands, technologies and products, the plan to launch the products first in Rajasthan has proved to be successful for the company.

Within the Year 2013-2014 the entire range of EKRE sportswear will be available in most of India’s cities.

ERKE


Must ReadView All

Apparel/Garments | On 4th May 2016

Ahead of FTA talks with China, Lanka worried about TPP

Even as Sri Lanka prepares for the third round of talks for a Free...

Textiles | On 4th May 2016

IMF predicts Asian growth to remain strong

The International Monetary Fund (IMF) expects growth in Asia and the...

Courtesy: GMAC Cambodia

Apparel/Garments | On 4th May 2016

Cambodia’s garment exports rise 13% in Q1

Garment and footwear exports from the Southeast Asian nation of...

Interviews View All

Sandeep Mehta
Kornit India

How can businesses profit from opting the direct to garment printing...

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Thomas Waldmann
VDMA Textile Machinery Association

What is the current market scenario for German textile machineries,...

Dr Geoff Collins
Lenzing Fibers (Hong Kong) Ltd

The Lenzing Group The Lenzing Group is an international group of...

Mr. Narendra Dalmia
Strata Geosystems (India) Pvt. Ltd.

Mr. Narendra Dalmia has a experience of about 35 years in a wide variety...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search