To improve comfort of cotton underwear users INVISTA will also be launching LYCRA FREEF!T fabric, which it has developed after a global cross gender consumer study led by Strategic Insights and analysis of 300 commercial garments around the world. Underwear made with LYCRA FREEF!T fabrics offers improved comfort, breathability, no ride-up benefits to consumer.

Speaking on the development Kim Chi Phung, INVISTA’s new underwear global segment leader said “INVISTA was surprised to identify such a gap and problem in the underwear market, and we have spent time and resources in the past years to fill this gap with a proprietary test method, which is part of a new quality standard specifically engineered for low LYCRA fiber content fabrics blended with natural fibers that go into underwear.

"We are raising the bar in the underwear industry to bring the end-consumers more comfortable and longer-lasting underwear, and we’re very excited about what this will mean for the market. With this, underwear has become a new strategic marketing focus for us.”

About INVISTA:

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. INVISTA’s global businesses deliver exceptional value for customers through technology innovations, market insights and a powerful portfolio of global trademarks.

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