Home / Knowledge / News / Apparel/Garments / More Spanish citizens buy clothing online in 2012: Report
More Spanish citizens buy clothing online in 2012: Report
May '13
The number of Spanish citizens buying apparel online increased by 12.5 percent year-on-year to 2.4 million in 2012, according to a report released by Kantar Worldpanel, a leading market and consumer research firm.
The report titled “The future of e-commerce in textiles” says, while online purchases accounted for just 1.4 percent of the total sales made by the Spanish textiles and garment sector in 2012, the figure has doubled in just two years.
According to the study, online shoppers acquired an average of six garments during the year, and the amount spent on buying the same showed a rise of 3.7 percent year-on-year.
Rosa Pilar Lopez, Sector Director, Kantar Worldpanel, said the data is encouraging for the online clothing sector, as the average amount spent by each individual in the offline channel declined by nearly eight percent during the same period.
People who buy clothing online have not only increased their spending in the past year, but they are also big buyers of textiles through e-commerce. Online shoppers spent €1,048 on all purchases of textiles in 2012, which is €383 more than the average amount spent by each individual on purchase of textiles offline during the year.
The report also mentions the differences between men and women while buying clothing online. While women spend more time on websites, it is the men who buy more items through this channel. Men account for purchase of 4 out of 10 clothing items sold online, while they buy only 27 percent of items offline.
The clothes that are purchased over the Internet include hoodies, shirts, polo shirts and dresses. However, innerwear and accessories are still purchased more through offline channels.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

Digital technology to accelerate Indian business growth

Indian business will benefit much by going digital, according to a...

Textiles | On 27th Mar 2017

Raymond to buy 98,000 metres khadi fabric from KVIC

Raymond, leading Indian fashion retailer, has ordered 98,000 metres...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search