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Lara Dutta & Chhabra 555 to launch ‘bridal prêt’ line

May 28, 2013 (India)

Chhabra 555 welcomes you for Lara Dutta- Chhabra 555 Collection preview for a week for the first time in Gorakhpur.

Lara Dutta, a distinguished name in the Indian film and fashion industry, now forayed into the niche ethnic wear space. Lara Dutta has designed her premier designer collection under the label “Lara Dutta–Chhabra 555”.

This collection marked the inception of an association between Lara Dutta and Chhabra 555, one of the largest retailers of Indian ethnic wear for women. This premier designer collection was the first of many, which she planned to launch under her designer label in association with Chhabra 555.

Each piece had been individually hand crafted by her keeping in mind the demands of the contemporary woman. Subsequently, weavers and karigars of Chhabra 555 had spent laborious time and effort to make these timeless creations. Over three months have been spent on making sure each piece attains the perfection which has been envisaged.

The collection, consisting of 47 designs, had been conceived keeping in mind the intention of providing sophisticated elegance at affordable prices. The aspirations of the contemporary woman have been kept in mind while designing this ‘bridal prêt’ line.

The ensembles range from traditional Benarasi silk to contemporary net sarees; from delicate Lucknavi Chikankarisarees to flowing Jaipuri Bandhanis. The colour palette also encapsulates the designer’s muse, with extensive usage of hues of coral, red and midnight blue.


Chhabra 555
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