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Raymond launches 'Fabric of Life' S/S line
May '13
Raymond, the leading manufacturer, marketer and retailer of worsted suiting fabrics, has created a seamless blend of technological innovations with impeccable designs in its Spring Summer 2013 Collection. A leader in men's fashion over the last eight decades, Raymond offers something for every occasion in the 'Fabric of Life' collection.

With outfits designed by renowned designer Rajesh Pratap Singh, the 'Fabric of Life' collection defines the Raymond consumer in their attires and dressing styles. Each fabric is uniquely engineered to immaculate style and unparalleled comfort, so that one can live life to the fullest.

The collection reflects some of the finest technological innovations, made possible by its world class manufacturing facilities, and uncompromised quest for quality. Transforming your wardrobe of business wear into a fashionable and unique selection, the Raymond Estivo range presents an assortment of linen, linen-silk and fine counts of cotton in bright summery shades through all offerings this season.

Aniruddha P. Deshmukh - President -Textiles & Retail at Raymond Limited, said: "Raymond has always been known for its highest quality standards in fabrics and custom garmenting. The SS 13 Collection is a testimony to this belief with its many contemporary fashion developments in linen and cotton which are ideal for summer.

"The jacketing fabrics as part of the coordinate collection is another signature range. To keep up with the changing taste and fashion consciousness of the consumer, we have partnered with designer Rajesh Pratap Singh to create the Fabric of Life ensembles of the Raymond SS13 collection".

Rajesh Pratap Singh, Designer, said: "We have considered the tastes and habits of Raymond consumers while designing the collection. The Raymond customer is well-versed with fashion and creates his own style statement - this collection permeates different aspects of life including work, celebratory occasions and special moments with his family. This Fabric of Life range is an ode to every customer who reflects the values and the lifestyle of the complete man."

Inspired from the various paths traversed by the contemporary Indian man during his corporate journey, the collection is an ensemble reflecting life's success moments in this 'fabric of success'. The wool rich 'Tasmania Collection'offers a range of superior fabrics which can be tailored to fit you perfectly.

The design of the fabric is such that you can have your suit crafted in a variety of cuts and styles, be it a 3 button, single breast jacket with notch lapels and round corner flap pockets or a two button suit with pointed peak lapels and hand stitch detailing.An ensemble crafted with care and detailing, the 'fabric of love' culminates in the collection - be in a two button suit from the Estivo collection or a Tasmania jacket to celebrate an occasion with near and dear ones.

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