Home / Knowledge / News / Apparel/Garments / UK shoppers 'Spring Clean' their wardrobes at M&S
UK shoppers 'Spring Clean' their wardrobes at M&S
29
May '13
Over 604 items shwopped a minute as the nation Spring Clean their wardrobes to support Oxfam and Marks & Spencer (M&S) One Day Wardrobe Clear Out Shwopping event

-435,000 items shwopped as record numbers give a new life to old clothes in M&S stores
- 604 items shwopped on average per minute in stores nationwide
- The items donated will raise an estimated £504,600 for Oxfam
- Castlepoint store ‘Top of the Shwops’ with 3,502 donated in 12 hours
- Women’s tops most shwopped item

SPRING arrived in record fashion in Marks & Spencer stores this May, with staggering numbers of shwoppers descending on the retail giant to shwop their unwanted clothes. The bi-annual One Day Wardrobe Clear Out money-off event, in conjunction with Oxfam, saw 435,000 used and unwanted items shwopped over 12 hours – the equivalent of 604 items a minute.

The event, as part of M&S and Oxfam’s sustainable fashion initiative Shwopping, will see every item donated go on to be re-sold, re-used or recycled by the charity, cutting waste and raising much-needed funds in its fight against global poverty. The record 435,000 items shwopped will raise an estimated £504,600 for Oxfam.

One Day Wardrobe Clear Out on Thursday 9th May asked customers to help ease the landfill burden as part of a special ‘money off’ Shwopping event, with all those who shwopped receiving a £5 money-off voucher.

Marks & Spencer’s Castlepoint store was crowned ‘Top of the Shwops’ with 3,502 items donated in their 12 hours of Shwopping hours.

Adam Elman, Head of Marks & Spencer’s Plan A Delivery, said:

“It’s amazing to see so many people taking part and shwopping their clothes to support Oxfam. 435,000 clothes donated is a fantastic achievement; this is by far the most successful clothes-recycling event we have ever had! It doesn't stop here, with over 1 billion items sent to landfill each year in the UK, we hope that customers will continue to adopt a ‘buy one, give one back’ culture when they shop and help us to build a more sustainable future.”

Since its launch in April last year, Oxfam has received over 4.3 million items of clothing thanks to Shwopping, worth over £2.8 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.

Shwopping

Shwopping is Marks & Spencer’s revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam.  Launched by Plan A ambassador Joanna Lumley, M&S believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one’ mentality and encourage greater sustainability on the high street.

Marks & Spencer


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search