Home / Knowledge / News / Apparel/Garments / UK shoppers 'Spring Clean' their wardrobes at M&S
UK shoppers 'Spring Clean' their wardrobes at M&S
29
May '13
Over 604 items shwopped a minute as the nation Spring Clean their wardrobes to support Oxfam and Marks & Spencer (M&S) One Day Wardrobe Clear Out Shwopping event

-435,000 items shwopped as record numbers give a new life to old clothes in M&S stores
- 604 items shwopped on average per minute in stores nationwide
- The items donated will raise an estimated £504,600 for Oxfam
- Castlepoint store ‘Top of the Shwops’ with 3,502 donated in 12 hours
- Women’s tops most shwopped item

SPRING arrived in record fashion in Marks & Spencer stores this May, with staggering numbers of shwoppers descending on the retail giant to shwop their unwanted clothes. The bi-annual One Day Wardrobe Clear Out money-off event, in conjunction with Oxfam, saw 435,000 used and unwanted items shwopped over 12 hours – the equivalent of 604 items a minute.

The event, as part of M&S and Oxfam’s sustainable fashion initiative Shwopping, will see every item donated go on to be re-sold, re-used or recycled by the charity, cutting waste and raising much-needed funds in its fight against global poverty. The record 435,000 items shwopped will raise an estimated £504,600 for Oxfam.

One Day Wardrobe Clear Out on Thursday 9th May asked customers to help ease the landfill burden as part of a special ‘money off’ Shwopping event, with all those who shwopped receiving a £5 money-off voucher.

Marks & Spencer’s Castlepoint store was crowned ‘Top of the Shwops’ with 3,502 items donated in their 12 hours of Shwopping hours.

Adam Elman, Head of Marks & Spencer’s Plan A Delivery, said:

“It’s amazing to see so many people taking part and shwopping their clothes to support Oxfam. 435,000 clothes donated is a fantastic achievement; this is by far the most successful clothes-recycling event we have ever had! It doesn't stop here, with over 1 billion items sent to landfill each year in the UK, we hope that customers will continue to adopt a ‘buy one, give one back’ culture when they shop and help us to build a more sustainable future.”

Since its launch in April last year, Oxfam has received over 4.3 million items of clothing thanks to Shwopping, worth over £2.8 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.

Shwopping

Shwopping is Marks & Spencer’s revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam.  Launched by Plan A ambassador Joanna Lumley, M&S believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one’ mentality and encourage greater sustainability on the high street.

Marks & Spencer

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search