Home / Knowledge / News / Apparel/Garments / UK shoppers 'Spring Clean' their wardrobes at M&S
UK shoppers 'Spring Clean' their wardrobes at M&S
May '13
Over 604 items shwopped a minute as the nation Spring Clean their wardrobes to support Oxfam and Marks & Spencer (M&S) One Day Wardrobe Clear Out Shwopping event

-435,000 items shwopped as record numbers give a new life to old clothes in M&S stores
- 604 items shwopped on average per minute in stores nationwide
- The items donated will raise an estimated £504,600 for Oxfam
- Castlepoint store ‘Top of the Shwops’ with 3,502 donated in 12 hours
- Women’s tops most shwopped item

SPRING arrived in record fashion in Marks & Spencer stores this May, with staggering numbers of shwoppers descending on the retail giant to shwop their unwanted clothes. The bi-annual One Day Wardrobe Clear Out money-off event, in conjunction with Oxfam, saw 435,000 used and unwanted items shwopped over 12 hours – the equivalent of 604 items a minute.

The event, as part of M&S and Oxfam’s sustainable fashion initiative Shwopping, will see every item donated go on to be re-sold, re-used or recycled by the charity, cutting waste and raising much-needed funds in its fight against global poverty. The record 435,000 items shwopped will raise an estimated £504,600 for Oxfam.

One Day Wardrobe Clear Out on Thursday 9th May asked customers to help ease the landfill burden as part of a special ‘money off’ Shwopping event, with all those who shwopped receiving a £5 money-off voucher.

Marks & Spencer’s Castlepoint store was crowned ‘Top of the Shwops’ with 3,502 items donated in their 12 hours of Shwopping hours.

Adam Elman, Head of Marks & Spencer’s Plan A Delivery, said:

“It’s amazing to see so many people taking part and shwopping their clothes to support Oxfam. 435,000 clothes donated is a fantastic achievement; this is by far the most successful clothes-recycling event we have ever had! It doesn't stop here, with over 1 billion items sent to landfill each year in the UK, we hope that customers will continue to adopt a ‘buy one, give one back’ culture when they shop and help us to build a more sustainable future.”

Since its launch in April last year, Oxfam has received over 4.3 million items of clothing thanks to Shwopping, worth over £2.8 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.


Shwopping is Marks & Spencer’s revolutionary clothes recycling initiative where customers can donate any item of clothing, of any brand, to be re-used, resold or recycled by charity partner Oxfam.  Launched by Plan A ambassador Joanna Lumley, M&S believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one’ mentality and encourage greater sustainability on the high street.

Marks & Spencer

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search