In the course of a mere few years, Denim by Première Vision has become «one of the essential elements and triggers for the launch of our collections.» This is what the brands say. The show thus confirms its growing influence in the denim community, which has by now fully integrated and legitimised it.

This success and recognition can be explained by the strategic choices made by Denim by Première Vision. The show has skilfully addressed the differences and expectations of the sector, with an innovative and specially-adapted display; an affirmed positioning in the premium denim market; a rich and high-quality offer thanks to a rigorous selection of exhibitors and of the products presented; and effective fashion information. All these factors have helped make the show the essential selective and creative platform for international jeanswear.

And while jean imports to Europe declined in 2012 for the first time since 2001, exhibitors have shown that through innovation and creation, with an increasingly diverse offer and constantly updated proposals, denim continues to fare well compared to a significant reduction in clothing consumption in Europe.

Brands moreover have confirmed the growing importance of denim pieces in their collections. Attending the show in greater numbers, their teams have expressed their need for creativity, quality and diversification in order to stand out and meet consumer demands.

A place to meet, discuss and find inspiration

Denim by Première Vision has always sought to convey information and initiate trends in termsof fashion and denim. At the Winter Denim Arena, at the corner of a zoo, a merry-go-round, or a freak show, visitors could immerse themselves in the magic of the autumn winter 14/15 products.

Denim by Première Vision