Harvey Nichols announces Birmingham store expansion

Paul Hanegraaf, Creative Navigator at development partner, Milligan, said, “The Urban Room will form the centrepiece of Mailbox’s customer experience, creating a brand new, elegant space. It was very clear from our focus groups that the Birmingham shopper wanted Mailbox to retain its unique and exclusive status and so this very much forms part of our central strategy.”

Hanegraaf continued, “We will be embracing new technology which will enable us to deliver a superior customer experience every time people visit us whether they are shopping, dining, staying or working.”

Simon Samuels, Partner at Brockton Capital, principal owner of Mailbox, said, “Mailbox is the established location in Birmingham for luxury retail and Harvey Nichols’ decision to double the size of their store is the ultimate endorsement of this fact. The redevelopment of Mailbox also plays a key role in the ongoing transformation of Birmingham city centre and will complete the city’s all-encompassing retail picture.”

Samuels continued: “Harvey Nichols will remain open throughout the course of the redevelopment and the new store will open as part of the redeveloped Mailbox scheme in early 2015.”

Harvey Nichols