Home / Knowledge / News / Apparel/Garments / Icebreaker names Sven Baxmann as Germany Country Manager
Icebreaker names Sven Baxmann as Germany Country Manager
01
Jun '13
Sven Baxmann
Sven Baxmann
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Sven Baxmann has joined the Icebreaker team as Germany Country Manager.

Baxmann is responsible for strategically developing and implementing Icebreaker’s wholesale business strategy in Germany, and integrating Icebreaker´s global efforts around retail and eCommerce to provide an integrated approach in that market. He is based from Icebreaker’s office in Starnberg, Germany.

“Sven has achieved great results with the premium brands he had to develop, and we look forward to him applying his leadership skills and experience to further promoting Icebreaker across Germany,” said Max Hofbauer, General Manager – Europe of Icebreaker.

“Icebreaker is an exceptional brand with unlimited potential, and I am excited to be a part of the team and to help lead it to the next levels in the German market,” said Baxmann.

Baxmann comes to Icebreaker from Iko – Corratec, a retailer and manufacturer of sporting goods and bicycles, where he was general manager of business development and a member of the executive board. Baxmann has also held international sales leadership positions with Van de Velde, a premium lingerie manufacturer, and Triumph International, an international underwear manufacturer.

About Icebreaker

Launched in 1994, Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997.

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 43 countries.

Icebreaker

Must ReadView All

Courtesy: Alibaba Group

Apparel/Garments | On 18th Jan 2017

Alibaba forges global alliance to fight counterfeiting

Jack Ma led Alibaba Group has forged an alliance with various global...

Apparel/Garments | On 18th Jan 2017

HanesBrands earns above average scores in CDP 2016

Global apparel and innerwear retailer HanesBrands said it has...

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search