Home / Knowledge / News / Apparel/Garments / Matthew McConaughey to debut clothing line at Sears Canada
Matthew McConaughey to debut clothing line at Sears Canada
04
Jun '13
Sears Canada Inc. announced that it has reached an agreement with Grand National Apparel Inc. to exclusively launch Matthew McConaughey's new just keep livin (JKL) brand clothing line. Sears will begin offering JKL apparel in store and online at sears.ca for the fall 2013 season.

Inspired by McConaughey's signature laid-back style, JKL sportswear features technically-advanced fabrics, performance details and a relaxed, casual aesthetic. Dubbed All-Journey Gear, the collection delivers versatile, active-inspired looks with functional performance fabrics that merge into good-looking, but hard-wearing apparel.

"As we enter the second year of our three-year Transformation, working with new brands like JKL will help us improve the quality of our apparel offerings," said Calvin McDonald, President and CEO, Sears Canada. "An important part of our trading strategy is to increase our relevance with men in the 25-45 age range, and we expect that JKL's attractive yet rugged design will help bring these customers to Sears."

"JKL stands for just keep livin. In 1992, my father moved on, and just keep livin came to be. It was about keeping his spirit alive and continuing to get incentive from the things he taught me," said McConaughey. "The tag line is a compass for me and serves as an approach to life: No matter where we're headed, where the road takes us, what's up ahead or what's behind us, we've got to "just keep livin". That's the philosophy. It's a big part of what we try to show the kids through our foundation and it's the DNA of the JKL brand."

A portion of every sale goes to Boys and Girls Clubs of Canada, Sears community partner for almost half a century. The funds will provide after-school fitness and wellness programs for youth in Canada based on the curriculum of the just keep livin Foundation, a nonprofit organization founded by Matthew McConaughey, that supports after-school programs in areas that need them most. These programs encourage young people to improve their physical and mental health through exercise, teamwork, gratitude, and positive life choices.

"Grand National Apparel Inc. and Sears Canada have had over a 30 year history of introducing iconic brands to the Canadian marketplace, and I take tremendous pride in bringing JKL sportswear to Sears for its first journey outside of the United States," said Jeff Otis, President, Grand National Apparel Inc. "Additionally, with the just keep livin Foundation's affiliation with the Boys and Girls Club of Canada there has been a wonderful precedent set by Matthew McConaughey togive back in the communities in which the brand will be sold."

Sears Canada

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search