Home / Knowledge / News / Apparel/Garments / Matthew McConaughey to debut clothing line at Sears Canada
Matthew McConaughey to debut clothing line at Sears Canada
04
Jun '13
Sears Canada Inc. announced that it has reached an agreement with Grand National Apparel Inc. to exclusively launch Matthew McConaughey's new just keep livin (JKL) brand clothing line. Sears will begin offering JKL apparel in store and online at sears.ca for the fall 2013 season.

Inspired by McConaughey's signature laid-back style, JKL sportswear features technically-advanced fabrics, performance details and a relaxed, casual aesthetic. Dubbed All-Journey Gear, the collection delivers versatile, active-inspired looks with functional performance fabrics that merge into good-looking, but hard-wearing apparel.

"As we enter the second year of our three-year Transformation, working with new brands like JKL will help us improve the quality of our apparel offerings," said Calvin McDonald, President and CEO, Sears Canada. "An important part of our trading strategy is to increase our relevance with men in the 25-45 age range, and we expect that JKL's attractive yet rugged design will help bring these customers to Sears."

"JKL stands for just keep livin. In 1992, my father moved on, and just keep livin came to be. It was about keeping his spirit alive and continuing to get incentive from the things he taught me," said McConaughey. "The tag line is a compass for me and serves as an approach to life: No matter where we're headed, where the road takes us, what's up ahead or what's behind us, we've got to "just keep livin". That's the philosophy. It's a big part of what we try to show the kids through our foundation and it's the DNA of the JKL brand."

A portion of every sale goes to Boys and Girls Clubs of Canada, Sears community partner for almost half a century. The funds will provide after-school fitness and wellness programs for youth in Canada based on the curriculum of the just keep livin Foundation, a nonprofit organization founded by Matthew McConaughey, that supports after-school programs in areas that need them most. These programs encourage young people to improve their physical and mental health through exercise, teamwork, gratitude, and positive life choices.

"Grand National Apparel Inc. and Sears Canada have had over a 30 year history of introducing iconic brands to the Canadian marketplace, and I take tremendous pride in bringing JKL sportswear to Sears for its first journey outside of the United States," said Jeff Otis, President, Grand National Apparel Inc. "Additionally, with the just keep livin Foundation's affiliation with the Boys and Girls Club of Canada there has been a wonderful precedent set by Matthew McConaughey togive back in the communities in which the brand will be sold."

Sears Canada


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search