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Bolivian ENATEX set for launch of another clothing line
Jun '13
Dressing with Dignity items/la-razon.com
Dressing with Dignity items/la-razon.com
After the successful launch of its first line of innerwear and T-shirts 'Dressing with Dignity', the Bolivian Strategic National Public Textile Enterprise (ENATEX) is all set to launch an intermediate line of clothing made from 100 percent cotton for foreign and local clothing market, this week. 
Bolivian Minister of Production and Development, Ana Teresa Morales, said the clothing line will be launched by ENATEX and will help the country to establish it as a brand in the foreign market.
The prices of the second batch of clothing will be slightly higher than the first, as the new clothing line will include more designs than before, Ms. Morales said.
She added that the Bolivarian Alliance for the Peoples of Our America (ALBA) will help the country to begin exporting the clothing line to Venezuela and continue the trade with Cuba.
ENATEX aimed to sell 38,000 garments of low-priced ‘Dressing with Dignity’ line in the domestic market and export another 70,000 garments to Cuba.

Fibre2fashion News Desk - India

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