Summer is the most popular time to get married in most countries. Thus, those who have made wedding garments their business are particularly busy this time of year. In North America, the most prominent wedding attire is the bridal gown or wedding dress, and we all know the exciting rituals that surround shopping for the perfect one.
Of particular note are dresses from designer labels, like Vera Wang, Angel Hernandez and Carolina Hererra. The physical clothing labels, plus hang tags with company logos and other brand information, are always present on these dresses in stores because marketing in this way has proven effective.
Also important are labels that detail the fabric makeup of the garment, such as organic cotton labels. Hi-Tech Printing & Labeling, also makes fabric labels that provide cleaning instructions; particularly important since wedding dresses are likely to be kept for decades, and will require care when washing. Woven labels, which have exceptional aesthetic qualities, are popular. On the rack, hang tags are included, but rarely pierce that fabric, as they sometimes do with less delicate materials.
However, in the United States, markets for wedding clothes include bridal garments from countless cultures, often in stark contrast to the traditional white dress. If the artisans who make these want to stay ahead, they should have custom labels designed and included on their garments, according to Hi-Tech Printing & Labeling, Inc. Branding your work with a label should not be viewed as an interruption of tradition, but as a way to ensure the acquisition of future business.
A traditional qipao, for instance, is a wedding garment found in Chinese cultures. This slim fitting frock is usually red, and worn during the traditional Chinese part of the ceremony, before the bride changes into her western gown, then a third, more casual dress for the reception.
In many American communities composed of people from India, the traditional Sari, a single piece of hand-woven fabric, is wrapped around the bride. The sari often includes an incredibly ornate, intricate design, and craftspeople who make them are true artists. In South Korea, a traditional wedding garment called a hanbok is worn. This pocketless garment is usually sewn together from brightly colored fabrics.
Whether a qipao, a sari a hanbok or some other traditional garment, those who make them increasingly turn to Hi-Tech Printing & Labeling, Inc. to ensure that their businesses get the credit they deserve. In this way, businesses keep an eye on the future, even while preserving sometimes ancient traditions.
Hi-Tech Printing & Labeling
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