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Nike launches 'Red Jersey' for PSV Eindhoven football club
07
Jun '13
Dutch football club PSV Eindhoven will step onto the pitch next season in a bold new home kit that recalls some of the team's greatest achievements.

PSV’s famous red-and-white stripes have been replaced by a solid red shirt that references the colours worn when they won the UEFA Cup in 1978.

The red jersey also recalls PSV’s successful 1987-88 campaign in which they won the Dutch league, the Dutch cup, and for the first and only time in their history, Europa Cup 1.

The new shirt features a white collar and white cuffs with a gold trim on the sleeves.The club crest is adorned with the club’s founding year and encircled by a special golden laurel and the number "100" in honor of the club's centennial. The back of the shirt below the collar also features the club’s founding year of 1913 in a distinctive gold.

Inside the back of the neck on a bonded woven label is an outline of the famous arch from the main gates of Phillips stadium and the motto “Eendracht maakt macht” ("Unity creates strength”). On either side of these gates are the years 1913 and 2013 to celebrate the club’s centenary.

The new home shorts are white with a thin red stripe along the side, while the socks are white with a red band at the top and a red block on the back.

The kit showcases Nike’s belief in style, craft and pride while aiding the performance of players with key technological features.

Recycled Polyester

The kit is made from recycled polyester as part of Nike’s commitment to produce performance apparel with reduced environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.

In the pioneering process, plastic bottles are chopped into flakes, then melted down to form yarn that is spun into fabric, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester.

Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfill through the use of recycled polyester.

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Courtesy: Nifttea

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