Home / Knowledge / News / Apparel/Garments / German fashion brand s.Oliver to invest €20mn in India
German fashion brand s.Oliver to invest €20mn in India
10
Jun '13
After having successfully streamlined its business strategy and operations in 2012, s.Oliver will open 30 new point of sales in 2013 & up to 200 by 2016.

s.Oliver, the German fashion and Lifestyle Company, has restructured its collaborative arrangements in April 2012 to partner with Design Pod for its business in India. Over the last year, the partners have completed far-reaching structural changes within the bus iness and will expand to over 30 point of sales in 2013 in order to raise the brand´s share in the Indian market.

The company also plans to introduce the s.Oliver Junior line in October 2013, as part of theexpansion plans that will enhance its product portfolio and position s.Oliver as a brand for the whole family.

Speaking about the new strategy, Managing Director of s.Oliver India, Rajive Ranjan said, “‘Proceeding in Giant Steps’ is the new motto for s.Oliver India. The year 2013 will be the first step towards a successful and enduring growth of the brand in the country. We want to triple our market presence from the current 10 to over 30 points of sales during the next months. With our new strategy we are confident that s.Oliver will beat up to 200 point of sales by 2016”.

s.Oliver India will be investing 20 million euros towards its goal of 200 point of sales, of which 2 million euros will be invested into the 30 point of salesthat are slated to be open by the end of 2013 itself. “s.Oliver has a global sales volume of 1.3 billion euros worldwide.

India is a challenging market with a lot of potential. It gains a significant importance for our global portfolio and will be in focus of our expansion plans in the next years,” said Thomas Steinhart, CFO of s.Oliver Bernd Freier GmbH & Co.KG.

As part of the expansion strategy, s.Oliver India will focus on Northern Indiatargeting cities such as Delhi NCR, the major cities of Punjab, as well as Rajasthan, Uttar Pradesh and Uttarakhand. New point of sales will be opened both in premium malls, as well as high-street locations. Additionally, the fashion and lifestyle brand plans to start new partnerships in the wholesale business, as well as, push online availability of the brand.

s.Oliver looks to significantly increase its presence in Punjab, post opening their first store in Amritsar last week, followed by a July launch in Ludhiana. Apart from another store launch in Jalandhar, s.Oliver will also launch their kids wear range with Kapsons in September, through 8 Shop in Shops, situated across Amritsar, Bhatinda, Chandigarh, Ludhiana, Patiala, Jalandhar and Jammu.

Apart from Punjab, the brand has signed on to open point of sales in Dehradun andKanpur (August) as well as in Pune (September), this year. All stores will incorporate the new format of 1200-2200 sqft.

About s.Oliver

The fashion and lifestyle company s.Oliver was founded in 1969 in Germany. Within a few decades, s.Oliver has developed into one of the 20 largest and leading fashion manufacturers in Europe. Nationally as well as internationally, s.Oliver offers fashion for everyday and all occasions suitable for the whole family. 8 to 10 collections of the diversified brand family will be presented in India each year.

s.Oliver

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

China’s economy on track to meet growth expectations

China’s GDP has grown at 6.7 per cent in the first three quarters of...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search