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Rise in numbers of kids swimwear lines at SwimShow
11
Jun '13
Just as kids continue to grow like weeds, so does the market for children’s swimwear. In just one year at the annual Swimwear Association of Florida’s SwimShow, the category reported nearly 25 percent growth, and more swimwear lines for kids will be added for this year’s show, July 20-23 at the Miami Beach Convention Center.

This year’s 31st annual global trade show will welcome more than 8,500 attendees and 2,500 brands from 60 countries. Hot swimwear lines for kids will include Cache, Kiwi, Cabana Life, Stella Cove, Floatimini, Snapper Rock, Lemons & Limes, Planet Sea, Squirtini Bikini, Rachel Riley, Hula Star and many more.

“The children’s category has shown exceptional growth over the last few years as more and more moms enjoy keeping their kids fashionable for summer. And with the natural wear and tear younger children generate on swimwear and by virtue of their normal growth, this category continues to make a splash at SwimShow,” said Judy Stein, Executive Director of the Swimwear Association of Florida.

“As the industry’s biggest, best and most established exhibition, we enjoy established relationships with the best retailers in the world. Now that there's more interest in the kids swim market across all retail platforms, we’re seeing strong growth in women's stores, higher end department stores and well-known designer brands coming out with mother/daughter or father/son matching swimwear lines, which we absolutely love.”

In addition, with the growth and shift in kids swimwear as a fashion category, manufacturers have stepped up the design, craftsmanship and options for kids beachwear.

Children’s swimwear isn’t the only thing that’s bigger and better than ever at SwimShow this year: This year’s show offers nearly 400,000 square feet dedicated to swimwear buyers and lovers from across the globe.

SwimShow is the premier resource for buyers from all swimwear categories, and caters to designer boutiques, resort shops, specialty stores, surf shops, department stores, mass merchants and more. This global trade show includes buyers, manufacturers, designers, corporate personnel, press, bloggers, fashion consultants, stylists and other fashion industry leaders. SwimShow features a variety of iconic women’s, men’s and children’s swimwear companies.

The Swimwear Association of Florida's number one priority it to make this show the most beneficial and enjoyable purchasing destination and to help our members' business succeed. To help with this effort, SAF has partnered with the Miami Beach Visitor and Convention Authority and is again offering SwimShow members and guests access to the INCARD so that they are eligible for additional discounts at locations and attractions throughout the city.

“Children’s swimwear is a wonderful part of this year’s growth and our overall success story as we move into our fourth decade,” said SwimShow organizer Judy Stein. “We enjoy showcasing the best in children’s, women’s and men’s swimwear as well as beautiful resortwear, accessories, lifestyle, and lingerie, creating a true must-attend event in the heart of Miami Beach.”

Driven by interest in body care, more relaxed dress codes, and the growth of the beauty and spa industry, the world market for swimwear and beachwear is projected to exceed $17.6 billion by the year 2015, according to Global Industry Analysts, yet another reason for the ongoing growth and expansion of SwimShow.

Swimwear Association of Florida


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