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Madeira applique material offers special effect options

June 14, 2013 (United States Of America)

Madeira USA is pleased to announce that it is now distributing reflectra brand Stitchfoil, a trend-setting reflective appliqué material that offers embroiderers limitless possibilities. With exclusive distribution in the embroidery portion of the Decorated Apparel Market, Madeira will offer all 40 color and design options.

This new addition to Madeira’s extensive list of embroidery thread and supplies creates reflective and special effects. The brightly colored foils can be used for visibility in all lighting conditions.  Special “hidden” effects can also be created. 

The reflectra Stitchfoil is a thin, elastic transfer foil based on polyurethane. All basic materials used in the manufacturing of Stitchfoil are ecologically friendly and free from PVC, softeners and heavy metals.

The ingredients for this product are Oeko-tex certified. Stitchfoil comes in sheets that are 18 ¾” x 12 ½”, so that one sheet may serve for several designs. Customized colors, Pantone-matched colors and patterns are available with a low minimum purchase of 200 pieces.

“We know that our customers are always on the look-out for something new and creative,” explains Madeira USA President Shirley Clark. “Something unique that sets them apart from their competition,” she continues.

“When we discovered the properties of this cost-effective appliqué material at the Long Beach ISS show in January, we immediately saw its potential and began taking steps to bring it to market.” Reflectra Stitchfoil is suitable for transfer to various materials including cotton, mixed fibers made of polyester/cotton and polyester/acrylic, and is used to decorate t-shirts, sports and leisure wear, caps, bags and items like flags and pennants.

About Madeira USA

Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets.


Madeira USA
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