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Allen Solly launches 14 eclectic shades in chinos & shirts
Jun '13
What's spring without a big hit of colour? The spring/summer season has traditionally provided the platform to demonstrate a wider, more vibrant colour palette than that of the duller, drearier winter months.

Allen Solly, the brand that introduced Friday Dressing to Indian consumers now launches Colour Lab with 14 eclectic shades in Chinos & Shirts for men and Denims for women never seen here before!

Fashion can actually be fun. The world of style globally is seeing a strong color trend and that thought led Allen Solly to build the Colour Lab. And what you get is a never before seen range of 14 colours for Men and Women both.

Colour Lab allows choice to integrate colours into your casual looks via a coloured shirt, chino or a denim. Choose a tone that is strong enough to provide a pop of colour and an injection of panache.

“Colour is integral to Allen Solly. We introduced Colour in early 1990s to Indian consumers and have ever since been known very strongly for it. Color-lab is a fashion innovation that makes our consumers look good and feel good about themselves. We hope to inspire people to try these and make their days exciting and lively”, says Sooraj Bhat, Brand Head, Allen Solly.

About Allen Solly:

Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place.

Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.

Allen Solly

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