The 77th Pitti Bimbo will take place from 27 to 29 June at the iconic Fortezza da Basso in Florence.
An event running parallel to the prestigious Florence exhibition will add to the appeal of an attractive exhibition schedule. For the second year running, an exclusive show dedicated to Spanish kidswear will make Bóboli, Barcarola, Cóndor, Desigual, Losán, Mayoral and Pan con Chocolate the stars at the second day of Pitti Bimbo.
At 10 a.m. on Friday 28 June, six brands — all top international names — will take the Sala Rondino of the Fortezza da Basso exhibition centre by storm, brandishing outfits which combine talent with design, quality, comfort and fun, all in kid’s size.
The edition will showcase Summer 2014 collections, which Spanish brands have interpreted in a rich mixture of different codes: ethnic and tropical, Hippy Cool, Safari, Hawaii in the 1950s and Street Wear in vitamin colours. There are also updated preppy looks and silhouettes inspired by the Mediterranean. A rebellious, vibrant and deeply-pigmented colour palette rubs shoulders with pastel shades, turquoise and navy.
Considered the best global showcase in the sector, Pitti Bimbo confirms and ratifies the global reputation that Spanish fashion has earned for itself, offering a unique opportunity for companies to strengthen and consolidate their brand image.
Spain has a strong showing at Pitti Immagine Bimbo, and will this year have 22 kidswear exhibitors representing a total of 26 brands.
These include Ágatha R. de la Prada, Bóboli, Mayoral, Nanos, Cóndor, Pan con Chocolate, Desigual, Nice Things Mini, Fina Ejerique, Paz Rodriguez and Barcarola in the textiles segment, and León Shoes, Cuquito, Eli, Pretty Ballerinas and Unisa in footwear. The brands see taking part in Pitti Bimbo as crucial to their international ambitions. Their collections come under scrutiny from the world’s top buyers and they claim that participation brings substantial commercial and economic benefits.
Pitti Bimbo brings together 460 brands in an area of more than 47,000sqm. At the last edition, the exhibition received more than 10,000 trade visitors from 80 countries, both buyers and opinion leaders.
To strengthen the image of Spanish children’s wear, some leading brands have featured in advertising inserts in prestigious Italian fashion magazines like Vogue Bambini, Bambini Collezione and 0-3 Baby.
Italy is the biggest market for Spanish textiles experts. In 2012, this market accounted for almost a quarter of Spain’s total sales in the sector, worth more than €100 mill.
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