Home / Knowledge / News / Apparel/Garments / Kate Middleton sets trends for maternity wear
Kate Middleton sets trends for maternity wear
21
Jun '13
Kate Middleton’s choice of pretty, feminine maternity wear has sparked a nationwide trend, according to sales information released by department store Debenhams.

Debenhams has seen sales of floaty dresses and pretty styles of maternity wear increase by more than +500% versus this time than last year, and is attributing this to the Duchess, and pregnant women wanting to emulate her beautiful, elegant look.

With not a dungaree or stretchy smock in sight, the Duchess of Cambridge has continued to paint a picture of elegance throughout her pregnancy, opting for ditsy printed tea dresses, embroidery and lace.

Clothing items popular amongst pregnant women at Debenhams include printed blouses in cool cottons and satins (+36%), angel sleeve bow dresses (+94%) and kimono sleeve dresses (+127) which are all selling well.

Says Debenhams spokesperson Michelle Dowdall, “Details such as embellishment and soft fabrics are important to our customers, as they want to get the Kate look even whilst pregnant.

“Women seem to be shunning more stereotypical, casual types of maternity wear such as jersey trousers and leggings, and instead want to look and feel their best.”

Women are also emulating Kate’s off-duty look, with pretty woven tops and cropped Capri trousers selling well, with some lines up more than +500%.

Due to the popularity of elegant maternity wear styles and shapes, Debenhams is dubbing the trend ‘The Duchess Effect’.

Continues Michelle Dowdall, “We have done a lot of work on our maternity ranges to ensure we are offering customers what they want. Clothes still need to be comfortable, but not necessarily baggy and made from 100% elastic!

“Sales suggest that mums-to-be are waving goodbye to leggings and dungarees, and opting for timeless, stylish maternity wear.”

Debenhams is planning to roll out more formal and occasion maternity styles to keep up with the trend, and cope with customer demand as the season moves into autumn.

Debenhams


Must ReadView All

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Courtesy: Invista

Textiles | On 24th May 2018

Invista moves ahead with Texas technology upgrade project

Invista, a leader in chemical intermediates and fibres, is at the...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search