Home / Knowledge / News / Apparel/Garments / Kate Middleton sets trends for maternity wear
Kate Middleton sets trends for maternity wear
21
Jun '13
Kate Middleton’s choice of pretty, feminine maternity wear has sparked a nationwide trend, according to sales information released by department store Debenhams.

Debenhams has seen sales of floaty dresses and pretty styles of maternity wear increase by more than +500% versus this time than last year, and is attributing this to the Duchess, and pregnant women wanting to emulate her beautiful, elegant look.

With not a dungaree or stretchy smock in sight, the Duchess of Cambridge has continued to paint a picture of elegance throughout her pregnancy, opting for ditsy printed tea dresses, embroidery and lace.

Clothing items popular amongst pregnant women at Debenhams include printed blouses in cool cottons and satins (+36%), angel sleeve bow dresses (+94%) and kimono sleeve dresses (+127) which are all selling well.

Says Debenhams spokesperson Michelle Dowdall, “Details such as embellishment and soft fabrics are important to our customers, as they want to get the Kate look even whilst pregnant.

“Women seem to be shunning more stereotypical, casual types of maternity wear such as jersey trousers and leggings, and instead want to look and feel their best.”

Women are also emulating Kate’s off-duty look, with pretty woven tops and cropped Capri trousers selling well, with some lines up more than +500%.

Due to the popularity of elegant maternity wear styles and shapes, Debenhams is dubbing the trend ‘The Duchess Effect’.

Continues Michelle Dowdall, “We have done a lot of work on our maternity ranges to ensure we are offering customers what they want. Clothes still need to be comfortable, but not necessarily baggy and made from 100% elastic!

“Sales suggest that mums-to-be are waving goodbye to leggings and dungarees, and opting for timeless, stylish maternity wear.”

Debenhams is planning to roll out more formal and occasion maternity styles to keep up with the trend, and cope with customer demand as the season moves into autumn.

Debenhams

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search