Home / Knowledge / News / Apparel/Garments / Woolmark & Haptic InterFace host two hands-on workshops
Woolmark & Haptic InterFace host two hands-on workshops
26
Jun '13
The Woolmark Company once again joined forces with Haptic InterFace to present two inspiring, hands-on workshops, this time in Sydney as part of the annual Vivid Festival.

The workshops, held at Sydney’s Hong Kong House June 5 and 6, provided those involved an opportunity to develop innovative prototypes of interactive objects which can be worn.

Participants – including artists and fashion lecturers - learned about high-tech Merino wool products and then put this theory to practice as they designed and created their own prototypes.

The workshops blurred the lines between art, science and technology, allowing for innovation to happen in real time.

A similar workshop was held in Hong Kong earlier this year and its success saw it travel to Australia, along with a Merino Wearable products exhibition which was held for 10 days.

The Woolmark Company Hong Kong country manager Alex Lai, who was instrumental in the workshops’ delivery, said the aim was to exhibit Merino wool products to the participants.

“Each workshop provided us the opportunity to showcase our innovative woollen products and were offered to the Haptic InterFace artists,” Mr Lai said.

“The exhibition of Creative Merino Wearable products attracted lots of visitors visiting Sydney for the Vivid Festival. There were some great creations on display, such as products made from wool top. Innovations were a highlight, with one particular item sure to be welcomed by couples right across the world: a wool felt ‘snoothood’ which absorbs the noise of snoring during sleep.”

The Woolmark Company technical services manager Fabio Garzeno delivered presentations at the two workshops. Explaining the role of The Woolmark Company and its key campaigns, a large part was devoted to the numerous innovations in Merino wool and the natural properties wool contains.

“Sculpture Merino raised a lot of interest during both workshops,” Mr Garzena said. “Merino Devoré, 3D Merino and Spectrum Merino were also widely welcomed due to their flexibility and the potential for a variety of applications they provide.

“Wool’s inherent benefits particularly in sportswear raised a lot questions. Many people were impressed by the moisture management properties especially in MerinoPerformTM Pro .

Haptic InterFace chair Dr Tricia Flanagan said the event was tremendously stimulating and rewarding.

“Fabio Garzena’s presentation was innovative and generated a high quality of professionalism,” Dr Flanagan said. “I already knew wool products were superior but this presentation has given me a lot of ideas and the type of research I want to engage with in the future.

“The whole process engaged the participants in a friendly environment to meet and collaborate with a new group of like-minded people. The Woolmark Company’s level of energy and commitment allowed us to work with such intensity and achieve the maximum in limited time.”

Woolmark


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search