Home / Knowledge / News / Apparel/Garments / Woolmark launches new campaign with Il Gufo at Pitti Bimbo
Woolmark launches new campaign with Il Gufo at Pitti Bimbo
27
Jun '13
The Woolmark Company will present new product innovations and launch an advertising campaign in partnership with Il Gufo, at the most important show dedicated to the Mothers and Babies sector: Pitti Bimbo.

The Woolmark Company will also reinforce its presence at the exhibition with a new stand, conceived to offer a “wool experience” to exhibitors and visitors, mixing science and entertainment to highlight the natural qualities of the woollen fibre and its benefits in childrenswear.

In the new booth, The Woolmark Company will introduce items from the Merino Mini collections which have been created to showcase product development ideas and innovations to the industry. This will be shown through samples of jersey pieces and bodysuits, knitted pullovers and pants, blankets and other garments, produced using the finest Merino wool.

On the occasion of Pitti Bimbo, The Woolmark Company will also launch an international advertising campaign developed in partnership with premium Italian kidswear label Il Gufo, focused on the wool capsule collection resulting from the collaboration between the two brands, which started in 2012.

The partnership has seen the development of a colourful collection of 100 per cent Merino wool sweaters, which enhance the natural qualities of the fibre including softness, odour control, breathability, resilience, lightness, easy care and elasticity. The campaign will represent the positive values The Woolmark Company shares with Il Gufo, proposing a joyful image of childhood and a modern concept of childrenswear.

The campaign will be aired globally from August, supporting the launch of the collection in Il Gufo’s eight flagship stores, more than 750 wholesalers and four shop-in-shops, in nine countries: Italia, Russia, Germany, Belgium, Spain, Austria, Switzerland, Japan and USA.

The capsule collection, developed by Il Gufo and The Woolmark Company, is composed by pullovers, cardigans, jackets and other pieces in 100 per cent Merino wool, in a special range of colours, enhancing the wool’s benefits in childrenswear: softness and comfort next to skin, breathability, resilience, easy to care and unique capacity to maintain the brilliance of colours.

The Woolmark Company Chief of Global Strategy and Marketing Rob Langtry explains: “The Woolmark Company is proud to grow the partnership with Il Gufo, a brand with which we share values of excellence, innovation and commitment to quality, through the launch of a joint International advertising campaign which celebrates the beauty of Merino wool.

“It is a new step in educating consumers on the benefits of wool in childrenswear.

“Coherently with the corporate mission of increasing awareness and demand in favour of wool, the company will continue to promote wool in the Mothers and Babies category, supporting the best brands through product development innovations and educating the players of the supply chain, from retailers to consumers.”

Woolmark


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Top executives
Textile industry, India

The event should be organised every year

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search