Home / Knowledge / News / Apparel/Garments / Walmart gives entrepreneurs chance to 'Get on the Shelf'
Walmart gives entrepreneurs chance to 'Get on the Shelf'
Jul '13
Walmart kicked off a new installment of Get on t?he ?S?helf, a social, crowdsourcing competition developed by @WalmartLabs that gives entrepreneurs a chance to get noticed and sell their products on Walmart.com and potentially in select Walmart stores. 

The contest is open to a wide range of products, and any entrepreneur in America with a big dream and great product is encouraged to enter. For this year’s contest, Walmart has special interest in seeing products made in the U.S. as part of its domestic sourcing commitme?nt – in addition to reviewing other items from multiple categories.

“We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers,” said Joel Anderson, President and CEO of Walmart.com. “Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better.”

Businesses and product developers can submit entries for products that complement the assortment of items sold on Walmart.com, such as electr?onics, ho?me, to?ys and app?arel. All entries will be screened by Walmart merchants, and then the public will be asked to vote on their favorite products later this summer.

Walmart’s second Get on the Shelf contest offers inventors and entrepreneurs more chances to win and broad exposure to millions of potential customers.  Informed by the first round of public voting, Walmart merchants will select up to 20 product finalists that will be featured in an original web series produced by VIMBY, The Mark Burnett Digital Studio. 

The weekly web series will be available at https://geton?theshelf.walmart.com and the public vote will determine each week’s winning item.  Through this process, up to five winning products will be chosen to be sold on Walmart.com. One or more of these winners will be selected as a grand prize winner based on the number of online pre-orders from customers, and could potentially be sold in select Walmart stores.

Last year’s Get on the Shelf contest attracted more than 5,000 entries, and more than one million votes from across the country. Voters chose last year’s grand prize winner Hum?ankind Water and runners-up PlateTopper and SnapIt Eyeglass Repair Kit.

The Get on the Shelf platform was created by @WalmartLabs, the technology arm of Walmart Global eCommerce, which designed it to be scalable and robust enough to process a high level of product entries, votes and traffic. Since the initial U.S. Get on the Shelf contest in 2012, the platform was used to source greeting card designs, which were submitted and voted upon by customers.

About Walmart

Wal-Mart Stores, Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries.         


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search