“The first Select Solutions portfolio is a collection of Holographic label materials which is ideal for commemorative products, seasonal packaging or instances where brand owners want to communicate a product’s premium nature and increase its shelf appeal,” says David Collins, director, prime papers, Avery Dennison Label and Packaging Materials – North America. “By integrating holographic label materials with standard packaging, products can attract consumers and impact their decision at the point of purchase.”
The portfolio of film and paper materials uses a multi-layered coating to refract light and create a variety of optical effects, including iridescent and prismatic visuals. It includes semi-conformable and squeezable label materials for a wide variety of containers used in the food, beverage, wine, spirits, home and personal care market segments. In addition to their performance at shelf, materials in the holographic portfolio are engineered for superior converting and dispensing.
In the coming months Avery Dennison will introduce a full series of Select Solutions portfolios, including Reclosure, Security, and Food Safety and Promotion.
About Avery Dennison
Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.
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