Benetton F/W campaign centers on world of music

22 year old American model Chloe Norgaard, famed for her signature technicolor hair and psychedelic look, is a die-hard globetrotter, always on the move whether attending fashion shows or touring as a DJ. She is crazy about colours, music festivals – where she finds inspiration – loud music, metal and the good things in life. Cultural diversity is something she finds endlessly fascinating.

South Korean-born model Soo Joo Park is 23 years old. As a child and teen, she played both piano and flute before deciding to concentrate on completing her piano studies. She also sings, and formed a band with a college friend who shares her love of 70’s rock. Her idol is David Bowie.

20 year old British, Louis Simonon has music in his blood as being the son of punk rock band The Clash’s bassist, Paul Simonon. Louis and his brother Claude soon made their mark on the fashion and music scenes. Louis’ modelling career started with a bang with a photo shoot that saw him land the cover of Dazed & Confused in 2009.

United Colors of Benetton’s new, music-centred campaign continues the creative format that was adopted for Spring 2013, where a team of young world citizens and their interpretation of colour, expressed the core values of United Colors of Benetton; a metaphor for a brand that unites, crosses borders and reaches out to the world. Starting from August 2013, the new campaign will appear in all major international offline and online media.

United Colors of Benetton