Home / Knowledge / News / Apparel/Garments / Wrangler launches 'Tough Gear' abrasion resistant jeans
Wrangler launches 'Tough Gear' abrasion resistant jeans
Jul '13
Wrangler, the original outdoor denim brand launched ‘Tough Gear’ – Abrasion Resistant Denims, in collaboration with Invista- the makers or Lycra.

These Denims are stylish and comfortable, yet exceptionally durable to protect the wearer against abrasions during their rough rides.

The Tough Gear Denims are available in 2 options:

-Tough Gear 2x powered by Tough Max, which are twice as strong as regular denims.

-Tough Gear 4x powered by Codura which are four times as strong as regular denims.

These technically advanced denims fabric retains the comfort of cotton denims but with added abrasion resistance and toughness for your ride.

The Tough Gear denims from Wrangler offer comfort, style and protection from abrasions to its wearers. So, all those with a zeal for adventure put on your and ride like a True Wanderer. With Wrangler’s Tough Gear denims be protected, be fearless, Ride hard.

About Wrangler:

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers.

Wrangler was the first modern day five pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. The brand in India has come a long way, from a cowboy image it has today truly evolved to an “Urban Cowboy” image which is contemporary, fashionable yet rugged.


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search