Home / Knowledge / News / Apparel/Garments / Outdoor producers show off bold colours in Germany
Outdoor producers show off bold colours in Germany
08
Jul '13
It has only been five years since the first collection of outdoor outerwear in bold colours came on the market. Now, it’s almost impossible to imagine the outdoor industry without these eye-catching colours. Producers devote considerable effort to developing names for exotic colours, whether they are fruity pink, setting sun, fairytale green, bloody red or ice blue.

At the OutDoor, taking place in Friedrichshafen from 11 to 14 July, providers of outdoor products will once again demonstrate that colour is here to stay. At the 20th edition of the trade fair, over 900 exhibitors from 42 countries, including the market leaders, will present themselves to their colleagues in the industry.

When Norrona had the courage to show some colour in 2008, the Norwegian supplier of mountaineering equipment caused quite a stir.  No other manufacturer had the courage to introduce jackets, pants and vests in striking colours like orange, pink and yellow with colour-contrasting zippers.

Unexpectedly, the brand started a trend which has apparently continued uninterrupted to this day. Most outdoor companies have since taken the same approach as Norrona and switched out older, earthier tones in favour of lively ones. 

"Colour intensity has an important safety aspect in the mountains - from the air it’s much easier to find someone in a colourful jacket than someone wearing camouflage colours”, says Lena Helmreich, PR spokeswoman for Norrona from the Munich PR agency Krauts. Furthermore, outdoor fashion has been appropriate for everyday wear for some time now, thanks to its modern cuts. "It used to be that no one would have dared to wear a soft shell jacket at the office, but now it’s very common”, Helmreich explains.

The dominant tones in the new Norrona summer 2014 collection for women, which will be presented at the OutDoor, include deep pinks, which go by the illustrative names "setting sun” and "graffiti pink”, as well as a bright green, named "bamboo green”.

As a contrast colour for details like zippers, Norrona uses cool blue tones like "ice blue” as well as powerful reds with names like "tasty red” and "lava” orange. The latter colour can also be found in the men’s collection, as can the red and blue tones.

"But green and yellow tend to be more dominant among men, and both in their bright, glowing variants”, explains Helmreich. Accents in the men’s collections are provided by details in dark purple ("deep purple”).

Italy’s Salewa, on the other hand, is drawing attention with its new climbing collection in trendy colours. "It’s clothing which is up to every challenge out in the field, but at the same time has a relaxed look”, says designer Lisa Sinegger in explaining the creative concept behind the collection.

This means that the cuts of the pants, jackets, t-shirts and tops makes them wearable by sporty men and women in their free time. This is complemented by a fresh colour concept with sunny yellow, deep poppy red and glowing orange. "And for women, pink in all its variations is here to stay”, says PR spokeswoman Ariane Maria Malfertheiner. Multi-coloured prints and graphic patterns are also eye-catchers.

At Marmot, from the Bavarian town of Schnaittach, the bright colours of the rainbow have also been on offer for a long time, although the focus is on tops like jackets, vests, sweaters and shirts, according to PR spokeswoman Sarah Seeger.

OutDoor


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X