Home / Knowledge / News / Apparel/Garments / Lewis and Taylor offers custom made 'Taster' trial shirt
Lewis and Taylor offers custom made 'Taster' trial shirt
08
Jul '13
Lewis and Taylor want their customers to enjoy wearing their shirts, so they have launched a "Taster" trial shirt. It is limited to one per customer and only on the first purchase. This "taster" shirt enables new customers to try a shirt to assess the fit and make minor tweaks on the next order. It also allows customers to feel the difference that fine cotton makes. Many of their competitors use a low quality material and even poly/cottons for trial shirts, but the staffs at Lewis and Taylor are fabric junkies and want new customers to appreciate fine shirting from the start of their relationship.

There are a few key areas of a shirt that make wearing it more enjoyable and many people choose the custom shirt route to get a better fit and specific styling. One of the areas that the more experienced shirt buyer looks for is the structure and lightness of the fabric. Good quality shirting is always 2 ply cotton, which is made from two fine strands wound together and then woven to create the shirting. Using 2 ply cotton results in a softer and silkier fabric that is more comfortable to wear.

The quality of 2 ply cotton is determined by the diameter of the thread. Finer cotton has a higher number (this is not the same as thread count). Generally 2 ply that is 80 and above is very good quality shirting, and once you start to get towards 200 the fabric is extremely soft and becomes more delicate and wrinkles easily.

Understanding and appreciating good fabric is an important aspect of designing the custom dress shirt that suits you. At Lewis and Taylor they have industry leading fabric selection screens, allowing not only the count of the cotton to be chosen but also the weave. As Ed Rossiter, the CEO at Lewis and Taylor, muses, “By using a high quality fabric in the trial shirt we at Lewis and Taylor are hoping that our customers will also start their journey towards becoming fabric junkies.”

Lewis and Taylor


Must ReadView All

Courtesy: Pexels

Textiles | On 27th Apr 2018

AWEX EMI sets new all-time record; touches 1847ac per kg

In the week ending April 27, 2018, the Eastern Market Indicator (EMI) ...

Indian exporters lobby FIEO urges lifting of ban on LoUs

Textiles | On 27th Apr 2018

Indian exporters lobby FIEO urges lifting of ban on LoUs

India’s exporters lobby Federation of Indian Export Organisations...

US GSP extension restored on 22 Apr, refunds not automatic

Apparel/Garments | On 27th Apr 2018

US GSP extension restored on 22 Apr, refunds not automatic

The US generalized system of preferences (GSP) programme was restored ...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search