Home / Knowledge / News / Apparel/Garments / Virtualisation helps Adidas save one million samples
Virtualisation helps Adidas save one million samples
08
Jul '13
Virtualisation has been a strategic initiative for the adidas Group since back in 2004, after we proactively began to look into how the automotive and aerospace industries were successfully showing their products using digital 3D technology.
 
Therefore, at the start of our journey we asked ourselves how to create photorealistic images of footwear and apparel in 3D that could one day be an integral part of the adidas Group’s product and sales engine. How to create virtual product that is accurate enough for decision-making?
 
The challenge
Initially, it was not an easy process, as there are two major differences to the automotive industry: first, sporting goods are not made of hard surfaces but are soft, draping and have complex textures. Secondly, we are not just working on a handful of styles, but we produce thousands of different articles per year! This means that, in order to provide the virtual products, 3D models need to be created for every model and colour way on time and in the right quality. Quite a challenge!
 
Excellent implementation
Today, we are really proud to say that, since the kick-off, we have made great progress. We have a smooth process established and all our core factories are trained and now capable of producing high-quality volumes of virtual samples. In addition, virtualisation is a company-wide and cross-functional initiative that involves colleagues from departments like Marketing, Sales, Sourcing and Global IT, as well as our core suppliers. For the moment, the main focus of the project has been on the “virtual sell-in” process, and that is the phase in which we sell product to our retailers. 
 
The immediate benefit of virtualisation is that it allows us to increasingly reduce the quantity of physical samples required to design and sell new products. Compared to 2010, when the initiative was given the full green light, we have been able to save more than 1 million physical samples. With virtualisation, we save resources and money by reducing material waste, transportation and distribution costs. And with fewer samples being flown around the globe, we are also reducing our carbon emissions!
 
As well as being environmentally friendly, virtualisation is also innovative, quick and efficient as images are very realistic and easy to change in real time, which allows faster decision-making.
 
Expanding virtualisation to other areas of the business
While the focus so far has been on the “sell-in” process, we are currently looking into going virtual in design, meaning that our designers will be able to design in 3D at the very beginning of the creation process. We are also bringing virtualisation to customers in our retail environment globally, using state-of-the-art touch-screen Virtual Walls where shoppers can select products on a virtual shelf.
 
What makes us extremely proud of this project is that we are industry-leading in further developing the 3D technology; plus, we have established an innovative way of working with our suppliers, product creators and sales department to utilise virtualisation to its full extent – in a sustainable way.
 

adidas


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Urmil Arya

Sushila International, a well established textile organisation established ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search