Home / Knowledge / News / Apparel/Garments / Virtualisation helps Adidas save one million samples
Virtualisation helps Adidas save one million samples
08
Jul '13
Virtualisation has been a strategic initiative for the adidas Group since back in 2004, after we proactively began to look into how the automotive and aerospace industries were successfully showing their products using digital 3D technology.
 
Therefore, at the start of our journey we asked ourselves how to create photorealistic images of footwear and apparel in 3D that could one day be an integral part of the adidas Group’s product and sales engine. How to create virtual product that is accurate enough for decision-making?
 
The challenge
Initially, it was not an easy process, as there are two major differences to the automotive industry: first, sporting goods are not made of hard surfaces but are soft, draping and have complex textures. Secondly, we are not just working on a handful of styles, but we produce thousands of different articles per year! This means that, in order to provide the virtual products, 3D models need to be created for every model and colour way on time and in the right quality. Quite a challenge!
 
Excellent implementation
Today, we are really proud to say that, since the kick-off, we have made great progress. We have a smooth process established and all our core factories are trained and now capable of producing high-quality volumes of virtual samples. In addition, virtualisation is a company-wide and cross-functional initiative that involves colleagues from departments like Marketing, Sales, Sourcing and Global IT, as well as our core suppliers. For the moment, the main focus of the project has been on the “virtual sell-in” process, and that is the phase in which we sell product to our retailers. 
 
The immediate benefit of virtualisation is that it allows us to increasingly reduce the quantity of physical samples required to design and sell new products. Compared to 2010, when the initiative was given the full green light, we have been able to save more than 1 million physical samples. With virtualisation, we save resources and money by reducing material waste, transportation and distribution costs. And with fewer samples being flown around the globe, we are also reducing our carbon emissions!
 
As well as being environmentally friendly, virtualisation is also innovative, quick and efficient as images are very realistic and easy to change in real time, which allows faster decision-making.
 
Expanding virtualisation to other areas of the business
While the focus so far has been on the “sell-in” process, we are currently looking into going virtual in design, meaning that our designers will be able to design in 3D at the very beginning of the creation process. We are also bringing virtualisation to customers in our retail environment globally, using state-of-the-art touch-screen Virtual Walls where shoppers can select products on a virtual shelf.
 
What makes us extremely proud of this project is that we are industry-leading in further developing the 3D technology; plus, we have established an innovative way of working with our suppliers, product creators and sales department to utilise virtualisation to its full extent – in a sustainable way.
 

adidas


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X