Home / Knowledge / News / Apparel/Garments / Virtualisation helps Adidas save one million samples
Virtualisation helps Adidas save one million samples
08
Jul '13
Virtualisation has been a strategic initiative for the adidas Group since back in 2004, after we proactively began to look into how the automotive and aerospace industries were successfully showing their products using digital 3D technology.
 
Therefore, at the start of our journey we asked ourselves how to create photorealistic images of footwear and apparel in 3D that could one day be an integral part of the adidas Group’s product and sales engine. How to create virtual product that is accurate enough for decision-making?
 
The challenge
Initially, it was not an easy process, as there are two major differences to the automotive industry: first, sporting goods are not made of hard surfaces but are soft, draping and have complex textures. Secondly, we are not just working on a handful of styles, but we produce thousands of different articles per year! This means that, in order to provide the virtual products, 3D models need to be created for every model and colour way on time and in the right quality. Quite a challenge!
 
Excellent implementation
Today, we are really proud to say that, since the kick-off, we have made great progress. We have a smooth process established and all our core factories are trained and now capable of producing high-quality volumes of virtual samples. In addition, virtualisation is a company-wide and cross-functional initiative that involves colleagues from departments like Marketing, Sales, Sourcing and Global IT, as well as our core suppliers. For the moment, the main focus of the project has been on the “virtual sell-in” process, and that is the phase in which we sell product to our retailers. 
 
The immediate benefit of virtualisation is that it allows us to increasingly reduce the quantity of physical samples required to design and sell new products. Compared to 2010, when the initiative was given the full green light, we have been able to save more than 1 million physical samples. With virtualisation, we save resources and money by reducing material waste, transportation and distribution costs. And with fewer samples being flown around the globe, we are also reducing our carbon emissions!
 
As well as being environmentally friendly, virtualisation is also innovative, quick and efficient as images are very realistic and easy to change in real time, which allows faster decision-making.
 
Expanding virtualisation to other areas of the business
While the focus so far has been on the “sell-in” process, we are currently looking into going virtual in design, meaning that our designers will be able to design in 3D at the very beginning of the creation process. We are also bringing virtualisation to customers in our retail environment globally, using state-of-the-art touch-screen Virtual Walls where shoppers can select products on a virtual shelf.
 
What makes us extremely proud of this project is that we are industry-leading in further developing the 3D technology; plus, we have established an innovative way of working with our suppliers, product creators and sales department to utilise virtualisation to its full extent – in a sustainable way.
 

adidas

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search