Home / Knowledge / News / Apparel/Garments / Stretchline launches new quality of elastic 'Fit-U'
Stretchline launches new quality of elastic 'Fit-U'
09
Jul '13
Stretchline, the world’s leading narrow fabric manufacturer announced that it has launched Fit-U a new quality of elastic where stretchability and power is engineered to suit the contours of your body, bringing a new dimension to comfort.

With a reputation for innovation and first to market products, Stretchline has developed a technology that produces elastic which exerts the right amount of pressure against your body offering you superior comfort. With Fit-U, the wearer enjoys a lot more comfort with a strap or waistband that feels great on the body.

Research shows that 61% of all women consider comfort as the most important consideration when buying a bra. The technology behind Fit-U has addressed such issues which limit women from indulging in a diverse bra wardrobe.

The Fit-U strap offers a remarkably high stretch with minimal loss of power which means the wearer can enjoy a great fit without having to adjust bra straps, leaving them free from metal or plastic hardware such as rings and slides. Fit-U also provides significant advancement in waistband comfort minimizing roll over and irritation, giving all day comfort and confidence to wearers.

Timothy Speldewinde, Group Managing Director of Stretchline commented, “Stretchline has a long and sound track record of developing innovative and performance driven narrow fabric solutions for leading brands the world over. Fit-U is yet another step towards our vision to continuously innovate and inspire sustainable and performance enhancing solutions for intimate, swim and activewear’.

With a history of over 150 years in narrow performance fabrics and a reach of more needle point destinations than any other elastic manufacturer, Stretchline is ideally positioned to partner with a global clientele in developing solutions for comfort, durability and optimum functionality.

A dedicated R&I center with significant resources operating 24/7 gives Stretchline the ability to continuously add to its range of patented narrow fabric solutions of which Fit-U is the latest addition. Other innovations by Stretchline (showcasing at Interfiliere 2013 in Paris, Stall S35) include:

Fortitube – A patented bra wire casing that reduces wire poke through and increases durability in machine washable bras.

Bondelast – Technology which producers elastic with fusible adhesive to provide the strong flexible bond between components of a garment.

Locksafe – Technology that prevent unraveling of elastic improving the lifespan of the garment.

Stay4Sure – A patented silicon coating that ensures the garment is held in one place without cutting off circulation.

About Stretchline

Stretchline is a leading global brand in narrow fabrics and the world’s largest producer of Crochet, Woven, Jacquard and Printed Elastic. It is a three way joint venture between Stretchline (UK), MAS Holdings (Sri Lanka) and Brandot International Ltd (USA) that was first established in 1996.

Stretchline is reputed for its innovation and design with patented products such as Fortitube bra-wire casing Locksafe, Bondelast, Stay4Sure elastics as well covered elastomeric yarn.

Stretchline


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search