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Stretchline launches new quality of elastic 'Fit-U'
Jul '13
Stretchline, the world’s leading narrow fabric manufacturer announced that it has launched Fit-U a new quality of elastic where stretchability and power is engineered to suit the contours of your body, bringing a new dimension to comfort.

With a reputation for innovation and first to market products, Stretchline has developed a technology that produces elastic which exerts the right amount of pressure against your body offering you superior comfort. With Fit-U, the wearer enjoys a lot more comfort with a strap or waistband that feels great on the body.

Research shows that 61% of all women consider comfort as the most important consideration when buying a bra. The technology behind Fit-U has addressed such issues which limit women from indulging in a diverse bra wardrobe.

The Fit-U strap offers a remarkably high stretch with minimal loss of power which means the wearer can enjoy a great fit without having to adjust bra straps, leaving them free from metal or plastic hardware such as rings and slides. Fit-U also provides significant advancement in waistband comfort minimizing roll over and irritation, giving all day comfort and confidence to wearers.

Timothy Speldewinde, Group Managing Director of Stretchline commented, “Stretchline has a long and sound track record of developing innovative and performance driven narrow fabric solutions for leading brands the world over. Fit-U is yet another step towards our vision to continuously innovate and inspire sustainable and performance enhancing solutions for intimate, swim and activewear’.

With a history of over 150 years in narrow performance fabrics and a reach of more needle point destinations than any other elastic manufacturer, Stretchline is ideally positioned to partner with a global clientele in developing solutions for comfort, durability and optimum functionality.

A dedicated R&I center with significant resources operating 24/7 gives Stretchline the ability to continuously add to its range of patented narrow fabric solutions of which Fit-U is the latest addition. Other innovations by Stretchline (showcasing at Interfiliere 2013 in Paris, Stall S35) include:

Fortitube – A patented bra wire casing that reduces wire poke through and increases durability in machine washable bras.

Bondelast – Technology which producers elastic with fusible adhesive to provide the strong flexible bond between components of a garment.

Locksafe – Technology that prevent unraveling of elastic improving the lifespan of the garment.

Stay4Sure – A patented silicon coating that ensures the garment is held in one place without cutting off circulation.

About Stretchline

Stretchline is a leading global brand in narrow fabrics and the world’s largest producer of Crochet, Woven, Jacquard and Printed Elastic. It is a three way joint venture between Stretchline (UK), MAS Holdings (Sri Lanka) and Brandot International Ltd (USA) that was first established in 1996.

Stretchline is reputed for its innovation and design with patented products such as Fortitube bra-wire casing Locksafe, Bondelast, Stay4Sure elastics as well covered elastomeric yarn.


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