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NFL stars to launch controversial luxury menswear brand
Jul '13
Gangs? Drugs? Bad Behavior? Is this the message we want to send to today’s younger generations? What is the true messaging behind one of today’s most controversial brands?

Former Minnesota Viking and New York Jet, Aundrae Allison, and Tennessee Titans running back, Chris Johnson join forces to launch the highly controversial, ultra luxury menswear brand, Wealthy War Intentions this summer.

According to critics, the ultra luxury menswear brand raises the question of promoting gun and gang violence, drugs, and bad behavior. With a military man carrying a rifle ready to go war, critics say the logo is the epitome of bad behavior.

However, according to Allison, "The Wealthy War Intentions brand was not developed to promote drugs, bad behavior, gun, or gang violence in any way. We developed the brand based on what we learned on the football field. We picked 'The Intended aim is Wealth, but it is War to obtain it,' as the tagline because it pays homage to the everyday conflicts and problems we encountered while we are trying to achieve wealth, fame, and success."

"When we are on the football field, we are at war with one another, competing for our wealth and for our livelihoods at the highest levels," adds Johnson. "The Wealthy War Intentions brand has nothing to do with violence at all. Our brand is just meant to bring out the personality and individuality of each person who wears it."

About Wealthy War Intentions:

Launched in early 2013, Wealthy War Intentions is an ultra-luxury Men’s Wear brand created and designed by former NFL player, Aundrae Allison, and current NFL player, Chris Johnson to cater to men of discriminating style and taste. It is a premium lifestyle brand symbolizing courage and confidence, promoting individuality, and insuring quality. Wealthy War Intentions speaks for the individual that has embraced whatever pain and discomfort the road to success and wealth brings

Wealthy War Intentions

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