Home / Knowledge / News / Apparel/Garments / Selena Gomez unveils first collection for adidas NEO Label
Selena Gomez unveils first collection for adidas NEO Label
10
Jul '13
Global style icon Selena Gomez launched her first ever fashion collection for adidas NEO Label in Berlin. Selena, who is already a hugely successful recording artist and actress can now add NEO guest designer to her ever-growing list of talents.

Selena's 'rock chic'-style collection was revealed at a launch event in the flagship adidas NEO store on Tauentzienstraße, Berlin, where she answered questions from her supporters in a Twitter Q&A, with a selection of questions being answered via Vine videos.

Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.

Designs have been inspired by Selena's love of music and feature iconic styling from the world of rock and roll. Selena's favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.

Selena Gomez commented: "I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing."

Models at the launch showed off Selena's favourite pieces from the collection to the world's media, dressed in a variety of looks that are comfortable yet stylish, with a rock and roll edgy side. The range has been designed with an element of fun in mind and each piece can be worn with different styles to change the mood and feel of any outfit.

Claire Midwood, Vice President adidas NEO Label, said: "Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration."

Adidas

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search