Selena's 'rock chic'-style collection was revealed at a launch event in the flagship adidas NEO store on Tauentzienstraße, Berlin, where she answered questions from her supporters in a Twitter Q&A, with a selection of questions being answered via Vine videos.
Selena has been working closely with the adidas NEO Label team on her 53-piece collection for teenage girls. The range is a twist on classic rock style with an effortless edge.
Designs have been inspired by Selena's love of music and feature iconic styling from the world of rock and roll. Selena's favourite pieces include the black, studded super wedge shoes with hidden height, and the tough but feminine denim vest with an embellished collar, perfect for a lunch date with friends.
Selena Gomez commented: "I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing."
Models at the launch showed off Selena's favourite pieces from the collection to the world's media, dressed in a variety of looks that are comfortable yet stylish, with a rock and roll edgy side. The range has been designed with an element of fun in mind and each piece can be worn with different styles to change the mood and feel of any outfit.
Claire Midwood, Vice President adidas NEO Label, said: "Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration."
Textiles | On 28th Mar 2017
The Government of India is likely to impose anti-dumping duty on...
Apparel/Garments | On 28th Mar 2017
The Competition Commission (CCI) of India has approved the proposal...
Max Fashion India
‘Traditional high-street retailers are now willing to offer franchisees to ...
Shingora Textiles Ltd
‘In terms of fabric, the fastest growing category for us is a blend of...
Textrade International Ltd
We believe in vocational education for entry-level employees, offering...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Bani Batra’s couture wedding collection is inspired by traditional Indian...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...
Apparel/Garments | On 27th Mar 2017