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Yummielife fills gap on information about shapewear
10
Jul '13
Heather Thomson changed the definition of shapewear when she launched her comfortable slimming Original Patented Yummie Tummie Tank. Now she's looking to change the way women shop and learn about shapewear online with the launch of her new redesigned website at Yummielife.com.

"I talk to a lot of women across the country," Heather Thomson said, "and one thing I notice constantly is that they're starved for information about shapewear. They just don't have anywhere to get it, and so many of them are misinformed. Our website is designed to help fill that gap – to show women that shapewear can be comfortable, stylish, and fun, and to help them find what they need to look and feel their best."

Like her Yummie by Heather Thomson brand, Yummielife.com is all about inspiring confidence. But what is confidence? The website attempts to answer that question with an honest and raw "Confidence: It's complicated" video. It features interviews with Heather and three everyday women who share their thoughts on confidence, which are complicated but relatable.

Going above and beyond the standard of frequently asked questions and size charts (it has those too), the "Shapewear" section is devoted to educating women on the ins and outs of slimming and shaping. This section features a fun "Fit Fundamentals" video that demonstrates what wearing the wrong size shapewear looks like. It also includes an interactive 360-degree model that helps women target their tricky spots.

"This new website is an exciting step for Yummie by Heather Thomson," Heather added. "When I launched the brand in 2008, I just needed a website that worked. But now, 5 years later, I need a website that takes my commitment to help women even further."

Yummielife.com was designed by the digital agency Truth NYC to be responsive, so women can use it at home or on-the-go with their desktops, laptops, cell phones, or tablets. The site was developed using the Magento ecommerce platform, and takes advantage of its rich feature set to offer users the best shopping experience possible.

About Yummie by Heather Thomson

Heather Thomson revolutionized the shapewear industry with the launch of her shapewear brand in 2008. She believed shapewear should inspire confidence by making women look and feel their absolute best with comfortable and stylish designs meant to be shown off. Thomson has continued to evolve her brand with new collections of innovative shapewear and slimming ready-to-wear tops, dresses, and skirts that marry fashion and function beautifully.

Yummie by Heather Thomson

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