OutDoor show presents innovative clothing & gear

10 Jul '13

4 min read

Deuter is celebrating this summer: Thirty years ago, the company from Gersthofen, Germany invented its air comfort system. "It keeps the pack from clinging to your sweaty back after a long hike”, says Martin Riebel in explaining what was a quantum leap in comfort at the time. Fjällräven and Gregory, on the other hand, are taking on new target groups. Gregory is repositioning their Everyday collection, whereas Fjällräven is betting on the "urbanauts” who it hopes will fall in love with its Briefpack No. 1.

Germany’s sleeping bag manufacturers Yeti are fighting for every last gram with their Fever Zero, a super lightweight sleeping bag. With a total weight of only 280 grams (9.9 ounces), this bit of protection from the cold fits in your pocket.

Necessity is the mother of invention for the manufacturers of down sleeping bags. "In the year 2014 we expect that down sleeping bags will become significantly more expensive due to shortages of high quality down resulting from the bird flu in China”, explains Herbert Horelt, CEO of Haglöfs Deutschland GmbH.

The company is already reacting to this development by presenting a completely new range at the OutDoor that combines down with artificial fibres. Competitor Tom Strobl, CEO of Invia, also thought ahead. "Our new matrix series is pretty exciting - it includes hybrid sleeping bags with Primaloft and hydrophobic down.”

OutDoor

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