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Fashion etailer Boohoo introduces 'boohooMAN' SS line
11
Jul '13
Global online fashion retailer boohoo are launching boohooMAN for SS13.

The Manchester based company has experienced tremendous growth since launching in 2006, and has established itself as a firm favourite for the fashion conscious female. 

boohooMAN is the first in-house designed collection by the brand, and is the result of a year’s work from a dedicated team at the North West HQ.

The collection draws inspiration from the catwalk and street fashion, and is streamlined into four key trends for the upcoming season: Freshman, True Grit, Militarian and Vive Le Punk. The collections have been created around these key trends, all with a fashion edge yet all at affordable prices.

Menswear designer Shane Chin said: ‘Menswear has become more fashion-focused and boohooMAN echoes that change.  It is an exciting time to be part of the boohoo brand.  The focus has been around creating key wardrobe staples, but at the same time offering a broad spectrum of product at really great prices.’

Social media is at the heart of boohoo and new dedicated menswear channels have been added to the roster of existing social channels.  Bespoke menswear content is now created for each individual territory and this forms customer email and stories from our in house magazine Stylefix, allowing customers to fully engage with the brand and the boohooMAN on all levels.

Owner and CEO Mahmud Kamani, commented: ‘boohoo has experienced rapid growth both in the UK and internationally. As the company has expanded, so has the customer base and boohooMAN is the next natural step for the brand’

New styles will be added daily and with boohoo’s unique supply chain, the latest clothing, accessories and shoes go from designer’s drawing board to your wardrobe in a matter of weeks.

The site is constantly refreshed providing customers with inspiration around the clock. During boohoo’s short history, several prestigious accolades have been won, including being voted ‘Best Online Retailer’ for the last two years running at the Lorraine High Street Fashion Awards.

Boohoo


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