Home / Knowledge / News / Apparel/Garments / Fashion etailer Boohoo introduces 'boohooMAN' SS line
Fashion etailer Boohoo introduces 'boohooMAN' SS line
11
Jul '13
Global online fashion retailer boohoo are launching boohooMAN for SS13.

The Manchester based company has experienced tremendous growth since launching in 2006, and has established itself as a firm favourite for the fashion conscious female. 

boohooMAN is the first in-house designed collection by the brand, and is the result of a year’s work from a dedicated team at the North West HQ.

The collection draws inspiration from the catwalk and street fashion, and is streamlined into four key trends for the upcoming season: Freshman, True Grit, Militarian and Vive Le Punk. The collections have been created around these key trends, all with a fashion edge yet all at affordable prices.

Menswear designer Shane Chin said: ‘Menswear has become more fashion-focused and boohooMAN echoes that change.  It is an exciting time to be part of the boohoo brand.  The focus has been around creating key wardrobe staples, but at the same time offering a broad spectrum of product at really great prices.’

Social media is at the heart of boohoo and new dedicated menswear channels have been added to the roster of existing social channels.  Bespoke menswear content is now created for each individual territory and this forms customer email and stories from our in house magazine Stylefix, allowing customers to fully engage with the brand and the boohooMAN on all levels.

Owner and CEO Mahmud Kamani, commented: ‘boohoo has experienced rapid growth both in the UK and internationally. As the company has expanded, so has the customer base and boohooMAN is the next natural step for the brand’

New styles will be added daily and with boohoo’s unique supply chain, the latest clothing, accessories and shoes go from designer’s drawing board to your wardrobe in a matter of weeks.

The site is constantly refreshed providing customers with inspiration around the clock. During boohoo’s short history, several prestigious accolades have been won, including being voted ‘Best Online Retailer’ for the last two years running at the Lorraine High Street Fashion Awards.

Boohoo

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search