Home / Knowledge / News / Apparel/Garments / Fashion etailer Boohoo introduces 'boohooMAN' SS line
Fashion etailer Boohoo introduces 'boohooMAN' SS line
11
Jul '13
Global online fashion retailer boohoo are launching boohooMAN for SS13.

The Manchester based company has experienced tremendous growth since launching in 2006, and has established itself as a firm favourite for the fashion conscious female. 

boohooMAN is the first in-house designed collection by the brand, and is the result of a year’s work from a dedicated team at the North West HQ.

The collection draws inspiration from the catwalk and street fashion, and is streamlined into four key trends for the upcoming season: Freshman, True Grit, Militarian and Vive Le Punk. The collections have been created around these key trends, all with a fashion edge yet all at affordable prices.

Menswear designer Shane Chin said: ‘Menswear has become more fashion-focused and boohooMAN echoes that change.  It is an exciting time to be part of the boohoo brand.  The focus has been around creating key wardrobe staples, but at the same time offering a broad spectrum of product at really great prices.’

Social media is at the heart of boohoo and new dedicated menswear channels have been added to the roster of existing social channels.  Bespoke menswear content is now created for each individual territory and this forms customer email and stories from our in house magazine Stylefix, allowing customers to fully engage with the brand and the boohooMAN on all levels.

Owner and CEO Mahmud Kamani, commented: ‘boohoo has experienced rapid growth both in the UK and internationally. As the company has expanded, so has the customer base and boohooMAN is the next natural step for the brand’

New styles will be added daily and with boohoo’s unique supply chain, the latest clothing, accessories and shoes go from designer’s drawing board to your wardrobe in a matter of weeks.

The site is constantly refreshed providing customers with inspiration around the clock. During boohoo’s short history, several prestigious accolades have been won, including being voted ‘Best Online Retailer’ for the last two years running at the Lorraine High Street Fashion Awards.

Boohoo


Must ReadView All

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Vietnam’s textile & garment exports cross $26 bn till Nov

Textiles | On 18th Dec 2017

Vietnam’s textile & garment exports cross $26 bn till Nov

Vietnam earned $26.844 billion from textile and garment exports in...

Rotex Fabrics grows production with Bruckner stenters

Textiles | On 18th Dec 2017

Rotex Fabrics grows production with Bruckner stenters

The South African company, Rotex Fabrics, which is a knitter, dyer,...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Urmil Arya

Sushila International, a well established textile organisation established ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search